May 11, 2012
Demographics Schmemographics: Who You Callin’ a Mother?
By definition I am a mommy blogger, but don’t you dare call me one. The category irks me. Or maybe the stereotype irks me. Most mommy bloggers I know don’t blog “just” about being mommies, and they certainly don’t blog about coupons or cleaning products. They blog about things like relationships, half-marathons and poetry, like I do (though I sometimes take weeks off between posts despite knowing better through my day job).
Do not refer to me as “soccer mom” or “hockey mom,” either, though my sons play both sports. You should also avoid “SAHM” (though I was one for a while) and “working mom” (duh, isn’t every mother? The President says so, anyway). Yes, what they say about people who assume is true, and mom stereotypes are old-school. I don’t drive a minivan or a humungous SUV. I don’t buy diapers, lunchmeat or fruit roll-ups. I don’t organize bake sales (who would dare to these days?) or hide in the bathroom for alone-time.
Posted in Social Marketing
Tagged bloggers, blogging, Facebook, Klout, marketing for a social world, Twitter
May 10, 2012
Promotions and Pictures Get Likers Engaged!
Bulgari topped Media Logic’s Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari.
Diapers.com made its first appearance on the Big Movers This Week with a successful giveaway of… what else?… diapers! The brand posted to Facebook, promoting the sweepstakes and earning its highest level of engagement in more than two months. And it’s worth noting that this update, from a Friday, earned more than double the engagement of similar updates posted the subsequent Tuesday and Sunday — consistent with our research indicating that Sundays are the slowest days for retail brand pages!
May 3, 2012
Retailers Score Big with Cause-Related Campaigns and Coupon Offers
PetSmart topped the Big Movers This Week on Media Logic's Retail Social Juice Index (RSJI) by using a “like-this-status” update on National Kid & Pet Day to get likers engaged. By asking fans to “like” a photo if they considered their pets to be four-legged children, the brand received a resounding “YES!” from more than 20,000 respondents.
May 1, 2012
Fans Cast Over 183,000 Votes in Cabela’s Ultimate Outdoor Team Challenge
Earlier this year we told you about Cabela’s big splash for 2012: find the Ultimate Outdoor Team. With the high stakes of a 10-day hunting and fishing trip for two in New Zealand, we had high hopes it would grab the interests of a wide range of customers…And did it ever!
April 26, 2012
April Engagement Boosters: Motorcycle Regulations, Conan O’Brien and Halloween!
A controversial decision by the State of Michigan sparked engagement for J&P Cycles, this week's biggest mover on Media Logic's Retail Social Juice Index (RSJI). The retailer announced that a law requiring Michigan motorcyclists to wear helmets was recently repealed, prompting likers from both sides of the argument to sound off on the decision. ... Yet another example of how political and social events can light a fire in the form of engagement for Facebook brands.