May 22, 2013
Brands Engage Followers with Unique and Creative Vine Campaigns
It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.
Posted in Retail & Consumer, Social Marketing
Tagged brand engagement, Lowe's, Playstation, Tribeca, Twitter, video, Vine
May 21, 2013
Think Outside the Delivery Box
We stumbled upon what might just be the cutest delivery box for a cookie company. Take a look at your own packaging materials and let us know: Could they be better?
Posted in Retail & Consumer
Tagged customer experiences, Thelma's Treats
May 21, 2013
At-a-Glance: MasterCard Is Serious About Social Monitoring
A team of 60 people in four locations track conversations around the world 24/7. While the sheer scale of this effort is impressive, even more impressive is what MasterCard does with the information.
May 20, 2013
Buyer (and Diner and Traveler) Beware the “Customer” Review
Consumer reviews may be written by phony customers. Know which reviews - and review sites - to question and understand why authenticity matters.
May 17, 2013
How Banks and Credit Unions Can Establish Customer Service Protocols for Social Media
All brands – especially heavily regulated financial institutions – should state social customer service protocols clearly. Unfortunately, this isn’t always the case.
