January 27, 2012
The Insta-takeover: 7 Things Marketers Should Know About Instagram
Instagram was launched less than a year and a half ago, but if you haven’t heard of this popular photo sharing application, you might have been living under a rock the last few months. The free application, which allows users to snap, edit and share photos to the Instagram network and other social networks, has quickly become a popular tool among consumers and brands. While the fashion industry was one of the first to swear by the application, brands ranging from Ben and Jerry’s to Southwest Airlines to Intel have joined ranks as successful “Instagraphers.”
With so many seemingly similar applications out there, what makes Instagram different? Why should brand marketers pay special attention to this one? Check out these seven reasons why it’s necessary to understand the relevance of Instagram and decide if your brand should be part of its Insta-takeover.
Posted in Social Marketing
Tagged ben and jerry's, instagram, intel, marketing for a social world, southwest airlines
January 25, 2012
Media Logic’s Retail Social Juice Index Grows by 70 Brands, Including eBay, DKNY and Zappos
With the addition of 70 brands to the Retail Social Juice Index, Media Logic now tracks more than 700 national retailers. The expansion creates a more comprehensive industry index and provides users with a broader competitive set for comparison. Demand for data from the list – and demand to be on the list – has been high, as retailers uncover, adopt and apply Facebook and Twitter best practices.
Posted in Social Marketing
Tagged DKNY, eBay, Facebook, Media Logic, Retail Social Juice Index, Twitter, Zappos
December 23, 2011
Recap of Our 2011 Predictions: Trends Uncovered; Brands on Their Way
Last January, we posted Media Logic’s 11 Predictions for Retail Marketing in 2011. We felt retailers would be among the first businesses to move decisively into the social world and take advantage of its opportunities. How’d we do?
December 22, 2011
Delivering the “Talk to Chuck ®” NYC Customer Experience
Informed by our expertise in retail and financial services marketing, Media Logic provided Schwab with key actionable insights as it opened and branded flagship branch locations in NYC: Grand Central and Rockefeller Center.
December 21, 2011
My Blogging To-Do List: What’s on Yours?
To help get the ball rolling for a client, I started compiling a list of best practices and guidelines that immediately came to mind. And as I was jotting down my recommendations, a light bulb went on in my head: this list is helpful not just to my newbie blogging friends, but to seasoned bloggers, as well. Almost like a “back to basics” refresher course, if you will.