Working as a “creative” in this industry, I think it’s important to take a moment every now and then for yourself. To get away from the strategy and the trends and the buzzwords – to recharge your batteries by doing something creative simply for the sake of being creative.

I really believe that.

And that’s precisely what I aimed to do when I set out to write and record a new song for an agency music CD we were producing.

Here’s the final product of that endeavor:

 

Guess you can only disconnect so much from this business after all… but still, it was fun!

Categories: Conversation-Centric Marketing, How to Go Social



Comments

fiona powell
10.21.09


HI Scott
I stumbled upon your ‘ditty’ on YouTube – and love, love, love it and have been spreading it around…and it has brought a smile to lots of people :) I do have a (perhaps impertinent) question; What is the font you’ved used in the slides? I saw it some where else awhile ago and have been trying to find its name… with no success.
Thanks Scott
Cheers
Fiona


Scott Rodgers (Creative Director at Media Logic)
10.22.09


Fiona, glad you liked the song, it was a blast to put together. The video itself I did quickly in iMovie and I believe the font was bundled with the app. It’s called “Coolvetica” …not sure the actual font is commercially available, but you can find a very similar one here (for free):

http://www.hurl.ws/7geo

Thanks for checking out the video! -Scott


fiona powell
10.22.09


Fabulous! thank you









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