http://blog.mlinc.com/2009/07/31/that-focus-group-feeling/ Putting social marketing at the center of business to drive better customer engagement, brand advocacy and growth. Tue, 17 Aug 2010 01:59:19 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.mlinc.com/2009/07/31/that-focus-group-feeling/comment-page-1/#comment-28 The Media Logic Team Mon, 17 Aug 2009 19:06:43 +0000 http://logicaljuice.mlinc.com/?p=868#comment-28 Yes, there are things you can learn in real live focus groups that you cannot learn through social media, no matter how "virtual" the experience. What social media does allow is <em>affordable ongoing</em> qualitative, or "focus group-like," feedback. Yes, there are things you can learn in real live focus groups that you cannot learn through social media, no matter how “virtual” the experience. What social media does allow is affordable ongoing qualitative, or “focus group-like,” feedback.

]]> http://blog.mlinc.com/2009/07/31/that-focus-group-feeling/comment-page-1/#comment-26 Julia Zave Fri, 07 Aug 2009 01:18:43 +0000 http://logicaljuice.mlinc.com/?p=868#comment-26 What about the part that body language analysis plays in focus group analysis? The nervous hesitation or the bravado in someone's voice as they share their opinion on our latest marketing piece at a moment in time or over periods in their life. Where in your opinion does that fit in the new landscape? Looking forward to your thoughts. What about the part that body language analysis plays in focus group analysis? The nervous hesitation or the bravado in someone’s voice as they share their opinion on our latest marketing piece at a moment in time or over periods in their life. Where in your opinion does that fit in the new landscape? Looking forward to your thoughts.

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