Yearly Archives: 2010
December 16, 2010
Infusing the Dreamscape
I turn to Dwell for inspiration, for new ideas to populate my dreamscape. So maybe the context made me more “prepared” to see deeply into this recent article in the magazine. On one level, it is a pretty prosaic story about the gadgets and software that connect the online and real world. But somehow, the idea that architecture and portable communication technologies are allowing us to interact with space and with each other in new ways struck me as profound.
Posted in Social Marketing, Social Promotions
Tagged 2010 Retail Marketing Report, a social world, brand experiences, collaboration, consumer engagement, customer experiences, Dwell magazine, innovation, mobile devices, new technologies, real-time marketing, retail research whitepaper, social media, Social Promotions
December 8, 2010
Closing the “Gap” in Social Promotions
I admit it, I am a smart phone newbie. According to my teenager, my old phone was from somewhere in the Neolithic age – you know 3 taps to get the letter “o” in a text. So I joined the millennium with some trepidation – as I experimented with geo-location applications.
My first experience was the new “Facebook Places” mobile application. Similar to Foursquare and Gowalla, users ‘check in’ on their phone when they arrive at a destination to let their friends know where they are, as well as take advantage of special deals the location may be offering. The Gap was one of the first major retailers to experiment with FB Places, offering free jeans to 10,000 customers to check into their store using the app on Nov. 5th. After so much bad press, I was rooting for a win for the beleaguered brand. I like Gap merchandise, and now I was armed with a smart phone, and hey – we all need pants.
November 29, 2010
Black Friday Promotions Drive Big Facebook Numbers for Aggressive Retailers
In the 10 days leading up to Black Friday, the biggest retailers on Facebook - those with the most Likers - grew their fan bases by an average of 10%. Respectable. But more aggressive retailers on Facebook grew their fan bases at twice that rate! Through a combination of Black Friday and other seasonal offers, discounts, contests, games and simple “Like us” pleas, the top 10 fastest growing retailers on Media Logic's survey list saw their Liker bases soar by an average of 20% between 11/16 and 11/26/2010.
November 15, 2010
2010 Retail Marketing Report: Fan Base Growth of 100 National Retailers
Media Logic has just published an extensive study tracking the explosive growth and surprising evolution of social media marketing for retail in the third quarter of 2010:
DOWNLOAD THE WHITEPAPER
Posted in Social Marketing
November 12, 2010
QR Tags: You Want Them. You Just Don’t Know It Yet.
As a modern marketer, I have been aware of and following QR codes for a couple of years – I was interested when Esquire did an entire issue earlier this year featuring QR codes – one feature with 30 “must have” items for every man included QR codes that would take you to styling tips for that item and where to buy them.
Interesting, but not particularly compelling to me – a woman who has given up on styling her husband.
November 3, 2010
JCPenney Takes a Teen Trend to a New Level
Haul videos - by teens, for teens.
Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.
October 29, 2010
Maximizing Social Media’s Power to Reach and Teach
B2C brands are discovering the remarkable reach of social promotions.
Let's take a look at how their success is changing how brands look at social media – reducing fears and opening minds.
Posted in Social Marketing, Social Promotions, Zeitgeist & Coffee
Tagged Alterian SM2, audience, data gathering, dynamic content management environment, Facebook, marketing agencies, product development, social engagement, social media integration, social media monitoring, social media reach, social media ROI, social networks, Social Promotions, The Pepsi Refresh Project, two-way conversations, Zeitgeist & Coffee
October 19, 2010
Wealthy Expect Luxe Treatment Online, Too
As I am constantly reminded through our work with J.P. Morgan and its luxury co-brand partners, the wealthy are a distinct segment that should be marketed to with special care and attention. We know that these affluent consumers seek value, convenience, exclusivity, and unique experiences and products.
We know they are willing to pay a premium for lasting value and that they expect a high-involvement sale with an elevated level of personalized service.
And while affluents account for only 20% of U.S. households, they spend more than 40% of the $4 trillion spent at retail establishments every year, making them an undeniably important segment for the retail industry...
Posted in Social Marketing
October 14, 2010
Even the iSommelier Can’t Share… Yet
The New York Times had a great piece about a new use for the iPad: wine lists.
Restaurants are ditching the leather-bound tome and handing patrons an iPad loaded with software that serves up the wine list. The easy-to-use app allows patrons to search by name, region, grape and price.
The patrons love to use a new gadget, and the restaurants love what it’s doing to sales.