Author Archives: Amy Keith
June 12, 2012
Are You Ready for Summer (TV)?
Hi, my name is Amy, and I’m addicted to summer television. (I think admitting you have a problem is the first step, am I right?) I will miss the Dunphys and Graysons, but for me, it’s the most wonderful time of the year in television – the summer season. Growing up, season finales ended in May, and the summer was filled with re-runs. Today, between cable networks and reality TV there is an abundance of “original” programming throughout the entire year. In addition to permeating the airwaves, many of these shows also infiltrate the social space as well – keeping audiences connected and engaged.
Posted in Social Marketing
Tagged big brother, girlshbo, marketing for a social world, olympics, true blood
January 31, 2012
Hooked on Pinterest
Pinterest was going to make me a better cook, crafter, PTA parent and Girl Scout leader! Look at all these ideas waiting for me: I pinned a recipe, an idea for homemade Valentines and a cute printable for selling cookies.
Posted in Social Marketing
Tagged Land's End, marketing for a social world, Pinterest, Real Simple
October 18, 2011
Social Media and Mobile Aren’t Just for Brands; How Schools Engage Parents and Students in 2011
Some of my earliest recollections of my elementary school’s technology in the early 80's include the “ding” from the film strip projector and playing the original Oregon Trail on an Apple II in the school library. Each generation has its own memories for how technology shaped their learning experiences. Smart boards and iPads will probably be my first grader’s earliest reference points.
Posted in Social Marketing
