Author Archives: Ashley DelSignore
April 5, 2012
Pinterest Becomes Definitively Social
The more a social platform can be used as a tool for actual personal engagement, it can be argued, the more beneficial and valuable it is to its user base.
Posted in Emerging Media
Tagged Facebook, marketing for a social world, Pinterest, social engagement
April 2, 2012
Flashback: 1965
Ashley's a Mad Men freak. She has a master’s in magazine journalism. And – as fate would have it – she looooves clever marketing. What do all of these things have to do with each other?
Posted in Branding
December 21, 2011
My Blogging To-Do List: What’s on Yours?
To help get the ball rolling for a client, I started compiling a list of best practices and guidelines that immediately came to mind. And as I was jotting down my recommendations, a light bulb went on in my head: this list is helpful not just to my newbie blogging friends, but to seasoned bloggers, as well. Almost like a “back to basics” refresher course, if you will.
Posted in Social Marketing
Tagged blogging, conversation manager, corporate blogs, marketing for a social world, Media Logic
September 16, 2011
Saying Goodbye to Borders
Fans of Borders turn to community, social space - the brand's Facebook page to be specific -- to grieve their loss of the store.
Posted in Social Marketing
June 29, 2011
Fighting for Acceptance: Social Media and MMA
MMA promoter Dana White’s smartest move in his “fan base acquisition” endeavor, without question, is his decision to take UFC social. White knows where his fans are – the current ones, like me, and the potential ones, who are my socially connected friends. For me, the best part of his effort is that he has recognized that the “if you build it, they will come” mentality is a big, fat lie.
Posted in Social Promotions
Tagged Facebook, mixed martial arts, MMA, social media, Twitter, UFC, Ultimate Fighting Championship
March 22, 2010
Stop the Presses? Forecasting the Fate of Newspapers
Declining circulation… Shrinking ad revenue… Rapidly increasing free online news sources… Are these the harbingers of death for newspapers? Many media speculators would say “yes” – newspapers are dying; while others argue that they’re evolving for the digital age. And what is the fate of newspaper advertising? These are just some of the questions that will be discussed at an upcoming breakfast roundtable hosted by the New York Capital Region Chapter of the American Marketing Association entitled, “Are Newspapers Dead? The Future of Print in a Digital Age.”
The event featuring Media Logic’s Executive VP/Executive CD Ronald Ladouceur as a guest speaker will take place on Thursday, March 25 and is open to both AMA members and nonmembers. Registration is available online.
What do you think? We welcome your thoughts and comments.
December 10, 2009
The Verizon Droid Campaign: Love It or Leave It?
Though it has been out for more than a month, an incidental comment about Verizon’s Droid campaign made today by our Director of Media Integration triggered a torrent of comments from our designers. The debate: is the Droid campaign cool? Well targeted? Creepy? Here’s what we think.
Posted in Conversation Mining and Surveys, Social Marketing
Tagged Droid, marketing campaign, target audience, Verizon