Author Archives: Carol Ainsburg
March 16, 2012
The Drive to Continue Learning
Driving ourselves to use change as fuel for a deeper creative quest, as well as leading the way in doing so, has always motivated this company intrinsically. Nearly all aspects of how the “collective we” does business here and abroad have been forever altered by the explosion of tools and social roadways that have evolved before our very eyes.
Posted in Social Marketing
Tagged Daniel Pink, Drive, Edward Bouches, marketing for a social world, Media Logic
October 21, 2011
Political Movements and Brands Spread Like Music on Social Networks
Those of us old enough to remember the profound impact of music pre-computer age have a kernel within us that feels like awe, the awe that comes from many thousands of people experiencing the same feelings you are at the same time. That was a rare, novel concept 20-40 years ago, and numbers that seemed impressive then -- 500,000 at Woodstock, by some counts – are dwarfed in a social culture where brands attract millions of fans.
Posted in Social Marketing
June 3, 2011
Handshakes and LinkedIn Connections (Just like Peas and Carrots)
Over the course of the past year, I’ve had the pleasure to foster several new vendor partnerships (B2B). In each case, an invitation to join their LinkedIn networks followed our initial project conversations. On the heels of one recent exchange, it occurred to me that an invitation to make social media alliances/associations had become a gesture grounded in normalcy – no different than adding contact info to a rolodex or data-base in the old days.
Posted in Lead Capture and Nurturing
Tagged b2b social media, connections, linkedin, social media
December 16, 2010
Infusing the Dreamscape
I turn to Dwell for inspiration, for new ideas to populate my dreamscape. So maybe the context made me more “prepared” to see deeply into this recent article in the magazine. On one level, it is a pretty prosaic story about the gadgets and software that connect the online and real world. But somehow, the idea that architecture and portable communication technologies are allowing us to interact with space and with each other in new ways struck me as profound.
Posted in Social Marketing, Social Promotions
Tagged 2010 Retail Marketing Report, a social world, brand experiences, collaboration, consumer engagement, customer experiences, Dwell magazine, innovation, mobile devices, new technologies, real-time marketing, retail research whitepaper, social media, Social Promotions
July 1, 2010
JPMC Foundation’s Kimberly Davis: Taking Risks. Making Change. And Engaging a Whole Lot of Fans.
The June special issue of Fast Company featured “The 100 Most Creative People in Business”. The section about JP Morgan Chase Foundation’s President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.
Posted in How to Go Social, Social Marketing
Tagged authenticity, brand advocacy, brand communities, Chase Community Giving, crowdsourcing, Facebook, financial services, Kimberly Davis, risk management, risk-taking, Social Marketing, social media as a marketing tool, transparency, value of social marketing
December 28, 2009
Production 3.0 (sort of)
Media Logic’s Director of Studio Services and 30-year veteran of the graphic arts addresses how the overnight preeminence of social media has impacted the marketing industry and a generation of artists who have built their careers on the technical skills and software savvy required to build beautiful, effective means of communication.