Author Archives: Carolee Bennett Sherwood

Social Media and Financial Services: What to Read to Stay in the Loop

Carolee Bennett Sherwood, Social Content Manager

Time is precious. Good news: The web has all the content you need to stay on top of your industry and social media and marketing. Bad news: A Google search for “financial services” and “social media” returns nearly 39 million results. You’re either going to need more coffee or a refined search... and that’s exactly what we’ve provided for you.

Getting Financial Services Content Seen on Facebook May Require Paid Promotion

Carolee Bennett Sherwood, Social Content Manager

One solution to declining organic reach is paid promotion of content. And what that mean is that financial brands must be extremely vigilant about how they’re using social media... but then again, we’ve always advocated that approach.

Can Social Media Help Prevent and Manage Chronic Disease?

Carolee Bennett Sherwood, Social Content Manager

A new report finds that “social media can reduce the burden of chronic disease on the U.S. health system by [helping] patients achieve personal health goals, correct high-risk behavior and better manage chronic conditions.” That sounds like win-win: a benefit for payers/providers, as well as patients. So how does it work?

Dear @InsuranceCompany, I Need Help! Sincerely, Health Care Consumers on Twitter

Carolee Bennett Sherwood, Social Content Manager

To provide the best customer service, insurers need to think beyond the call center. Instead of customer service lines, think customer service channels. What are all the ways customers can reach you for assistance? Is Twitter on that list?

30 Metrics to Monitor for Health Care Content Marketing ROI

Carolee Bennett Sherwood, Social Content Manager

Some struggle to measure content marketing ROI. Others go so far as to say, “You can’t do it.” Well, of course you can. In fact, it’s imperative. And there's good news: there are dozens of ways to measure how consumers are accessing and using content. Dozens.

Throwback Thursday (#tbt): What Do Memes Have to Do with Banking?

Carolee Bennett Sherwood, Social Content Manager

Successful #tbt posts for banks may not have high engagement, but they appear to have the most value when they do three things...

14 Uses for Microsites in Health Care, Science, Tech and Manufacturing

Carolee Bennett Sherwood, Social Content Manager

Visitor experiences of microsites differ from their experiences at other sites. For one thing, since they are more direct and condensed, visitors tend to feel immediately immersed in the content and, possibly, more likely to engage.

Can Non-Retailers Boost Sentiment by Responding to Online Reviews?

Carolee Bennett Sherwood, Social Content Manager

“Shoppers who read brand responses to negative reviews showed significantly higher product sentiment and intent to purchase” (Marketing Charts). True in financial services and health care, as well?

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