Author Archives: Carolee Sherwood
April 30, 2013
So You Want to Grow Up to Be a Social Media Manager? What. Ever.
Lots of social media managers rock. It’s a great gig if you can get it, as they say, but it is actual work...
Posted in Social Marketing
April 26, 2013
Motivational Hashtag at Core of Retailer’s Social Media Campaign
Make an emotional pitch for user-generated content (“What do you #RunFor?) from an active community within your customer base... and you have a winning hashtag that can help boost your brand.
April 12, 2013
9 Ways Retailers Use Hashtags to Promote Branded Content
Hashtags are already popular on Twitter, Instagram, tumblr, Pinterest, Vine and Pheed, and the word on the street is that Facebook will incorporate hashtags, too. So, wherever you are, there’s an opportunity to play along.
Posted in Retail & Consumer, Social Marketing
Tagged marketing for a social world
March 28, 2013
When Social Media Content Bombs: Tips from Media Logic’s Retail Social Juice Index Spotlight
If you’re being creative with your social marketing and taking the initiative to experiment, you’re going to find content that really excites your Facebook fans. You’re also, inevitably, going to lose their interest. At some point, you may even launch some real stink bombs into their newsfeeds. Here are some suggestions for how to fine-tune your strategy as you go along...
March 22, 2013
Social Promotion Fundamentals: Tips from Media Logic’s Retail Social Juice Index Spotlight
Long before you decide on the logistics of your retail promotion on Facebook, there are some fundamentals you cannot overlook...
March 14, 2013
Opportunities That Matter on Social Media: Tips from Media Logic’s Retail Social Juice Index Spotlight
You have content ready to go. You’ll publish text, images and videos that show off your brand’s personality via its Facebook Timeline. You’ll engage fans with friendly banter, and you’ll address customer service issues as they arise. Seems like you’ve got social marketing under control, right? Consider these additional opportunities to create the best brand experience...
November 2, 2012
Banks Use Social Media to Demonstrate Concern and Action Post-Sandy
Since Monday when Hurricane Sandy devastated parts of the East Coast, including the metro New York area, brands’ social streams have been full of caring messages, but what stood out to me today were the messages coming from Bank of America’s Facebook page and Twitter stream (@BofA_News).
Posted in Financial services
Tagged banks, financial services marketing, hurricane sandy, marketing for a social world
October 17, 2012
Facebook Campaign Connects Bank with What Makes its Fans Happy
Here’s something else the bank did right: participate in social media in a way that is more brand-like than bank-like. Though more and more banks and financial institutions have presences on Facebook, Twitter and other social platforms, many remain fearful, and many still seem confused about what they can or should do.
Posted in Financial services
Tagged banks, brand building, marketing for a social world, Social Promotions
October 12, 2012
Twitter Tips: 6 Brand-Building Uses for the RT
We’ve noticed many retailers using retweets in their brand-building efforts. A cursory look at apparel brands on our Retail Social Juice Index over the last day or so reveals a number of opportunities retailers are seizing via the retweet, including influencer marketing.
September 11, 2012
Experiential Events Complement Social Promotion of MVP Campaign
The primary vehicle for promoting MVP's Ultimate Game Changer campaign will be social -- but not just social media! We're using experiential social events to add to awareness and build excitement and interest.
Posted in Social Marketing
Tagged marketing for a social world, Media Logic, MVP
