Author Archives: Carolee Bennett Sherwood
March 6, 2014
Would a really big, really fun idea light a fire under your social marketing efforts? Well, you’re in luck! We’ve gathered some inspiration from outside the health care industry for hospital and health care marketers...
February 28, 2014
Time is precious. Good news: The web has all the content you need to stay on top of your industry and social media and marketing. Bad news: A Google search for “financial services” and “social media” returns nearly 39 million results. You’re either going to need more coffee or a refined search... and that’s exactly what we’ve provided for you.
February 13, 2014
One solution to declining organic reach is paid promotion of content. And what that mean is that financial brands must be extremely vigilant about how they’re using social media... but then again, we’ve always advocated that approach.
February 12, 2014
A new report finds that “social media can reduce the burden of chronic disease on the U.S. health system by [helping] patients achieve personal health goals, correct high-risk behavior and better manage chronic conditions.” That sounds like win-win: a benefit for payers/providers, as well as patients. So how does it work?
February 10, 2014
To provide the best customer service, insurers need to think beyond the call center. Instead of customer service lines, think customer service channels. What are all the ways customers can reach you for assistance? Is Twitter on that list?
January 7, 2014
Some struggle to measure content marketing ROI. Others go so far as to say, “You can’t do it.” Well, of course you can. In fact, it’s imperative. And there's good news: there are dozens of ways to measure how consumers are accessing and using content. Dozens.
October 29, 2013
The best idea is to keep professional social media use and personal social media use entirely separate. One way to accomplish this is for providers to contribute to the social content streams associated with their companies, professional organizations or specialties.
October 29, 2013
Successful #tbt posts for banks may not have high engagement, but they appear to have the most value when they do three things...
October 23, 2013
Visitor experiences of microsites differ from their experiences at other sites. For one thing, since they are more direct and condensed, visitors tend to feel immediately immersed in the content and, possibly, more likely to engage.
October 4, 2013
“Shoppers who read brand responses to negative reviews showed significantly higher product sentiment and intent to purchase” (Marketing Charts). True in financial services and health care, as well?