Author Archives: Carolee Sherwood
April 30, 2013
Lots of social media managers rock. It’s a great gig if you can get it, as they say, but it is actual work...
April 26, 2013
Make an emotional pitch for user-generated content (“What do you #RunFor?) from an active community within your customer base... and you have a winning hashtag that can help boost your brand.
April 12, 2013
Hashtags are already popular on Twitter, Instagram, tumblr, Pinterest, Vine and Pheed, and the word on the street is that Facebook will incorporate hashtags, too. So, wherever you are, there’s an opportunity to play along.
March 28, 2013
If you’re being creative with your social marketing and taking the initiative to experiment, you’re going to find content that really excites your Facebook fans. You’re also, inevitably, going to lose their interest. At some point, you may even launch some real stink bombs into their newsfeeds. Here are some suggestions for how to fine-tune your strategy as you go along...
March 22, 2013
Long before you decide on the logistics of your retail promotion on Facebook, there are some fundamentals you cannot overlook...
March 14, 2013
Opportunities That Matter on Social Media: Tips from Media Logic’s Retail Social Juice Index Spotlight
You have content ready to go. You’ll publish text, images and videos that show off your brand’s personality via its Facebook Timeline. You’ll engage fans with friendly banter, and you’ll address customer service issues as they arise. Seems like you’ve got social marketing under control, right? Consider these additional opportunities to create the best brand experience...
November 2, 2012
Since Monday when Hurricane Sandy devastated parts of the East Coast, including the metro New York area, brands’ social streams have been full of caring messages, but what stood out to me today were the messages coming from Bank of America’s Facebook page and Twitter stream (@BofA_News).
October 17, 2012
Here’s something else the bank did right: participate in social media in a way that is more brand-like than bank-like. Though more and more banks and financial institutions have presences on Facebook, Twitter and other social platforms, many remain fearful, and many still seem confused about what they can or should do.
October 12, 2012
We’ve noticed many retailers using retweets in their brand-building efforts. A cursory look at apparel brands on our Retail Social Juice Index over the last day or so reveals a number of opportunities retailers are seizing via the retweet, including influencer marketing.
September 11, 2012
The primary vehicle for promoting MVP's Ultimate Game Changer campaign will be social -- but not just social media! We're using experiential social events to add to awareness and build excitement and interest.