Author Archives: Carolee Sherwood
May 11, 2012
Demographics Schmemographics: Who You Callin’ a Mother?
What they say about people who assume is true, and mom stereotypes are old-school. I don’t drive a minivan or a humungous SUV. I don’t buy diapers, lunchmeat or fruit roll-ups. I don’t organize bake sales (who would dare to these days?) or hide in the bathroom for alone-time.
Posted in Social Marketing
Tagged bloggers, blogging, Facebook, Klout, marketing for a social world, Twitter
April 17, 2012
Huffington Post Pulitzer Challenges Assumptions about Social Audiences
As validating as the Prize may be for The Huffington Post and modern media (which despite being able to compete for readers rarely receive accolades like traditional media do), the Prize also redeems social audiences. The Huffington Post’s award-winning piece, Beyond The Battlefield, challenges some stereotypes about social audiences and the kind of content they seek.
Posted in Emerging Media
Tagged blogging, Huffington Post, modern media, New York Times, Pulitzer Prize
April 13, 2012
Retail Social Juice Index Says Sundays are Slow Days for Brand Pages
In contrast to recent findings from Socialbakers as reported in Econsultancy’s Socialbakers reveals Sunday is the most engaging day on Facebook for FMCGs, Media Logic’s Retail Social Juice Index (RSJI) shows Sunday to be the day of lowest social engagement for retailers.
March 8, 2012
Brands’ Social Engagement Reflects Fan Outrage and Delight
Never a dull moment in the social world! It's been a wild week for brands on the Retail Social Juice Index (RSJI): standard best practices, political firestorms and a pesky urban myth!
February 29, 2012
Facebook Timeline for Business: First Impressions
So here we are at the beginning (the most recent beginning, anyway), and Facebook’s listed three huge benefits of its new pages: branding your page, highlighting what matters and managing everything in one place. Lots of brands were invited to set up their pages early, and others are working to publish as quickly as they can, so we already have dozens of examples of what can be done. Let’s see who’s already taking advantage of what Facebook has defined as the focus.
Posted in Social Marketing
Tagged Facebook, Facebook Timeline, marketing for a social world, Media Logic
February 15, 2012
Romancing the Tone, or “Let’s Talk About Brand Tweets”
Brands, hear me loud and clear: The 140-character limit is no excuse for lack of romance. Want to whisper tweet-nothings in my ear all day? You're going to need some finesse.
Posted in Web Assets
Tagged Etsy, free social marketing assessment, marketing for a social world, ModCloth, Threadless
December 9, 2011
Ask and Ye Shall Receive: On Questions and Social Engagement
The flood of self-expression released by Facebook, Twitter, Instagram, tumblr, Pinterest and all the other platforms is evidence that millions and millions of people desire a voice. When brands tap into this energy (the bread and butter of social media), they see social engagement spike.
Posted in Social Marketing
Tagged Facebook, JCPenney, Kohl's, marketing for a social world, Retail Social Juice Index, Spirit Halloween, Twitter
December 2, 2011
Social Engagement: Every Brand Has Its Own Octopus
Two things it's really hard to look away from: an octopus that walks on land and our still brand new Retail Social Juice Index. What do they have in common? ThinkGeek -- and social engagement -- of course!
Posted in Social Marketing
Tagged Facebook, marketing for a social world, Retail Social Juice Index, social engagement, ThinkGeek, YouTube
November 3, 2011
Carolee’s 5 Favorite Twitter Accounts
Unlike Emily, whose list reveals her to be worldly, hip and informed, I am afraid my list tells the sad truth: I sometimes snort when I laugh. Here, in all their geeky glory, are my “5 Favorite Twitter Accounts.”
Posted in Social Marketing
Tagged PBS, Poetry Magazine, Someecards, Steve Martin, Twitter, Wordnik
September 29, 2011
Blogs Are All the Fashion for Retailers Seeking Influence
The bread and butter social network for retailers still appears to be Facebook. (Brands, you have to have an actively managed wall!). But fashion and clothing brands seem to be leading the way on integration and utilization of other media, including Twitter and, despite The New York Times announcing their decline earlier this year, blogs of all varieties.
Posted in Social Marketing
Tagged blogging, fac, retail marketing, social media as a marketing tool, Twitter