Author Archives: Carolee Bennett Sherwood
October 4, 2013
“Shoppers who read brand responses to negative reviews showed significantly higher product sentiment and intent to purchase” (Marketing Charts). True in financial services and health care, as well?
July 31, 2013
Under the Affordable Care Act (ACA), Americans will have new decisions to make about their health care coverage. Will your direct-to-consumer marketing be effective enough to earn business in this new market?