Author Archives: Christina Smith
April 20, 2012
Social on the Fly
Air travel and I have a checkered past. I’ve shared arm-rests with the delightful and the un-savory. As such, the recent KLM Airlines venture into socially-enabled seat assignments intrigues me.
Posted in Social Marketing
Tagged Facebook, KLM, marketing for a social world
December 22, 2011
Delivering the “Talk to Chuck ®” NYC Customer Experience
Informed by our expertise in retail and financial services marketing, Media Logic provided Schwab with key actionable insights as it opened and branded flagship branch locations in NYC: Grand Central and Rockefeller Center.
Posted in Branding, Financial services
Tagged customer experiences, Media Logic, Schwab
June 15, 2011
Is Amex’s The Social Currency™ Social or Spin?
Amex consistently delivers the new and the innovative: from striking a deal with the USPS to sell Amex gift cards in post offices to launching their Foursquare partnership during SXSW or developing “Serve” the next-gen digital payment platform that may someday do away with cash and card payments. With this outstanding record, naturally The Social Currency ™ piqued my interest. I wondered, “What does that mean? Can Amex deliver on branding a rewards currency with such a loaded and overused word?”
Posted in Financial services, Social Marketing
Tagged American Express, branding, Facebook, foursquare, rewards
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values