Author Archives: Denise Carney-Jones
February 28, 2012
A Self-Proclaimed Slow-Adopter Embraces Facebook Timeline, Confesses True Taste in Entertainment
Facebook Timeline enhances the overall experience for me. It creates a scrapbook of the community I have created, logging when I liked or friended someone, posted pics, updated my status, etc., but it also improves the reach of those communities by facilitating connections to the things that matter to me. We haven’t stayed the same since we started our pages -- why should our profiles?
Posted in Social Marketing
Tagged Facebook, Facebook Timeline, marketing for a social world
October 14, 2011
A Few (Not Yet Learned) Lessons From Qwikster’s Quick Demise
Netflix has been in the “don’t do this” spotlight all year for a series of moves that makes one wonder who exactly is minding the store. It’s not the first company to anger customers with a bold move, but ironically, Netflix had been a brand that was built on doing everything right. Its changes and reversals would have been interesting to watch, even if I wasn’t a loyal customer. But since I am, and since Netflix is still trying to make this right, here’s my take on lessons (to be) learned and, hopefully, a positive outcome.
Posted in Branding
Tagged brand equity, branding, netflix
December 8, 2010
Closing the “Gap” in Social Promotions
I admit it, I am a smart phone newbie. According to my teenager, my old phone was from somewhere in the Neolithic age – you know 3 taps to get the letter “o” in a text. So I joined the millennium with some trepidation – as I experimented with geo-location applications.
My first experience was the new “Facebook Places” mobile application. Similar to Foursquare and Gowalla, users ‘check in’ on their phone when they arrive at a destination to let their friends know where they are, as well as take advantage of special deals the location may be offering. The Gap was one of the first major retailers to experiment with FB Places, offering free jeans to 10,000 customers to check into their store using the app on Nov. 5th. After so much bad press, I was rooting for a win for the beleaguered brand. I like Gap merchandise, and now I was armed with a smart phone, and hey – we all need pants.