Author Archives: Emily Connor
May 10, 2012
Promotions and Pictures Get Likers Engaged!
Bulgari topped Media Logic's Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari.
May 3, 2012
Retailers Score Big with Cause-Related Campaigns and Coupon Offers
PetSmart topped the Big Movers This Week on Media Logic's Retail Social Juice Index (RSJI) by using a “like-this-status” update on National Kid & Pet Day to get likers engaged. By asking fans to “like” a photo if they considered their pets to be four-legged children, the brand received a resounding “YES!” from more than 20,000 respondents.
April 26, 2012
April Engagement Boosters: Motorcycle Regulations, Conan O’Brien and Halloween!
A controversial decision by the State of Michigan sparked engagement for J&P Cycles, this week's biggest mover on Media Logic's Retail Social Juice Index (RSJI). The retailer announced that a law requiring Michigan motorcyclists to wear helmets was recently repealed, prompting likers from both sides of the argument to sound off on the decision. ... Yet another example of how political and social events can light a fire in the form of engagement for Facebook brands.
April 19, 2012
Newcomers Earn Top Spots Celebrating Birthdays, Mother’s Day and Sneaker Launches
Marc Jacobs made its debut on the Big Movers This Week by posting a birthday greeting to its founder that generated thousands of fan likes, shares and comments. Another new Big Mover brand was the NBA Store. Photo posts of new athletic shoes from the Lebron James and Kobe Bryant collections initially received a lackluster fan response. However, a second posting proved much more engaging.
April 12, 2012
Jewelers and Pet Retailers Dominate the Social Space
It was a big week for jewelers on Media Logic's Retail Social Juice Index (RSJI): Bulgari and Cartier earned two of the top spots on the on the Index’s Big Movers this Week, while David Yurman was just barely edged out of the final position. Bulgari and David Yurman both relied on photos to spike their engagement levels, and they weren’t the only ones! Tiffany and Co., Pandora and Tacori made the list after sharing photos of their collections on Facebook.
Posted in Social Marketing
Tagged marketing for a social world, Media Logic, Retail Social Juice Index
April 5, 2012
Brands Embrace Facebook Timeline with Pinning, Promotions and … Star Trek?
Talbots earned the highest spike of the week when it combined two sure-fire crowd pleasers: promotional codes and free giveaways. The brand offered free shipping for its Facebook likers and a fan appreciation giveaway that offered one lucky winner a new pair of shoes every month for a year. Delighted Talbots fans responded with enthusiasm, taking to the brand’s Timeline to express positive brand sentiment.
Posted in Social Marketing, Social Promotions
Tagged Lowe's, marketing for a social world, Media Logic, Retail Social Juice Index, Talbots, Target
March 29, 2012
Brands Use Pinterest and Instagram to Score on Facebook
Bath and Body Works had a week of high earnings on the RSJI. The brand experienced a 332 point spike and became the top mover of the week by promoting four different giveaways for National Fragrance Day. A success for the brand? Indeed, but also one that violates Facebook’s promotional guidelines, a trend that we’ve noticed popping up!
March 26, 2012
What Can Brands Learn from Lady Gaga?
A large fan base isn’t Lady Gaga’s most impressive social media statistic. Wall Street Journal Smart Money recently estimated that the “Fame Monster’s” Twitter account is worth upwards of $30 million — one-third of the $90 million she pulled in during the last financial year. According to the article, the publicity and the direct engagement she receives from her Twitter account are worth this large chunk of change. It comes down to one key factor: loyalty.
Posted in Social Marketing
Tagged brand community, Lady Gaga, marketing for a social world, Media Logic, Retail Social Juice Index
March 22, 2012
Facebook Engagement: Politics, Promotions and Pictures, please!
The social media firestorm ignited by the decision by more than 100 sponsors to pull their ads for Rush Limbaugh’s radio talk show has finally begun to burn out. After an action-packed few weeks that brands like the usually-quiet ProFlowers and Sleep Number Beds shot to the top of Media Logic’s Retail Social Juice Index, scores have started to normalize.
Posted in How to Go Social
Tagged Bealls, Breitling, Bulgari, Facebook Timeline, ProFlowers, promotions, Retail Social Juice Index, RSJI, Shoplet, Sleep Number Beds
March 1, 2012
Brands Catch Fans’ Eyes with Photos!
Three of the “Big Movers This Week” on Media Logic’s Retail Social Juice Index (RSJI) successfully relied on photos – which can generate twice the engagement of other posts, according to Facebook – to connect with loyal fans.