Author Archives: Emily Connor
May 3, 2013
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.
April 24, 2013
Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary.
April 15, 2013
Social media and tech stories related to Foursquare (raised $41 million), Facebook Home (now available on certain Androids), Apple's iPhone (smartphone of choice for teens), Vine (web embedding available), mobile apps (on the rise) and Twitter (music acquisition).
April 11, 2013
You’ve seen the articles: “Teens Over Facebook,” “Kids Views Facebook as Parents’ Playground” and “Teenagers Bid Facebook Adieu.” Wait a second, marketers! Don’t abandon your focus on Facebook just yet!
January 14, 2013
The show's been a hot topic among entertainment critics and bloggers (both those who love it and hate it), and HBO's lead-up to this much-anticipated season used that energy to its advantage by going social. Very, very social.
January 3, 2013
All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by 2015, 40 percent of Global 1000 corporations will use the process as the “primary mechanism to transform primary business opportunities.”
With Facebook still acting as a critical and central hub for social media marketing, brands are using the platform to implement gamification and drive results. Rue La La, Dunkin’ Donuts and Best Buy are a few of those brands doing it successfully.
November 16, 2012
Some marketers may think social marketing requires less planning and preparation than traditional marketing because of its real time nature, but this logic is flawed. Platforms that have the potential to reach, persuade and engage millions of people on a daily basis cannot be a marketing afterthought ... especially around such a consumer-focused season.
November 2, 2012
Social platforms like blogs, Twitter and online communities are gaining traction as physicians’ go-to information providers and suppliers. Over half of the doctors surveyed said that social media enables them to care for patients more effectively, while 60 percent stated it helps to deliver a higher quality of care to patients.
October 16, 2012
Medical professionals throughout the country are replacing pamphlets and office hours with blogs, social streams, QR codes and mobile outreach; ignoring those channels significantly decreases access to a substantial pool of patients.
October 11, 2012
“A picture is worth 1,000 words,” but how many comments, likes and shares does it get you? If your brand is sharing photos in the most engaging ways, then that value is high. However, just like with traditional marketing, social stream photo sharing does not call upon a single, one-size-fits-all approach.