Author Archives: Emily Connor

GE Wins with #6SecondScience Fair Vine Campaign

Emily Connor, Social Content Manager

Listen up health and science marketers: General Electric is out to prove that new and emerging social media platforms are not just for retailers and consumer-facing brands any more.

Mobile Apps in Health Care Marketing 101

Emily Connor, Social Content Manager

Just as the use of social media platforms in health care is evolving, mobile apps in health care are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.

Uber: Taking Back Control of the Customer Review

Emily Connor, Social Content Manager

How's a retailer, restaurant or service provider to manage online customer reviews? Lie sitting duck or spend countless hours scouring the internet for reviews? Neither. Take control.

Brands Engage Followers with Unique and Creative Vine Campaigns

Emily Connor, Social Content Manager

Take note that the app currently sits at #4 among free apps in the iPhone store, ahead of YouTube, Tumblr, Snapchat and even Twitter.

Taco Bell Sends Snapchat, Young People Freak Out

Emily Connor, Social Content Manager

Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.

8 Engaging and Innovative YouTube Campaigns for YouTube’s 8th Birthday

Emily Connor, Social Content Manager

Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary.

Link Roundup: What You Don’t Want to Miss in Social Media and Tech

Emily Connor, Social Content Manager

Social media and tech stories related to Foursquare (raised $41 million), Facebook Home (now available on certain Androids), Apple's iPhone (smartphone of choice for teens), Vine (web embedding available), mobile apps (on the rise) and Twitter (music acquisition).

Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance

Emily Connor, Social Content Manager

You’ve seen the articles: “Teens Over Facebook,” “Kids Views Facebook as Parents’ Playground” and “Teenagers Bid Facebook Adieu.” Wait a second, marketers! Don’t abandon your focus on Facebook just yet!

HBO’s “Girls” Dominates Multi-Platform Social Promotion

Emily Connor, Social Content Manager

The show's been a hot topic among entertainment critics and bloggers (both those who love it and hate it), and HBO's lead-up to this much-anticipated season used that energy to its advantage by going social. Very, very social.

Retailers Gamify Holiday Promotions

Emily Connor, Social Content Manager

All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by 2015, 40 percent of Global 1000 corporations will use the process as the “primary mechanism to transform primary business opportunities.”

With Facebook still acting as a critical and central hub for social media marketing, brands are using the platform to implement gamification and drive results. Rue La La, Dunkin’ Donuts and Best Buy are a few of those brands doing it successfully.

Meet the new health care consumer - Get the paper