Author Archives: Emily Connor
August 19, 2013
Listen up health and science marketers: General Electric is out to prove that new and emerging social media platforms are not just for retailers and consumer-facing brands any more.
July 22, 2013
Just as the use of social media platforms in health care is evolving, mobile apps in health care are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.
June 27, 2013
How's a retailer, restaurant or service provider to manage online customer reviews? Lie sitting duck or spend countless hours scouring the internet for reviews? Neither. Take control.
May 22, 2013
Take note that the app currently sits at #4 among free apps in the iPhone store, ahead of YouTube, Tumblr, Snapchat and even Twitter.
May 3, 2013
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.
April 24, 2013
Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary.
April 15, 2013
Social media and tech stories related to Foursquare (raised $41 million), Facebook Home (now available on certain Androids), Apple's iPhone (smartphone of choice for teens), Vine (web embedding available), mobile apps (on the rise) and Twitter (music acquisition).
April 11, 2013
You’ve seen the articles: “Teens Over Facebook,” “Kids Views Facebook as Parents’ Playground” and “Teenagers Bid Facebook Adieu.” Wait a second, marketers! Don’t abandon your focus on Facebook just yet!
January 14, 2013
The show's been a hot topic among entertainment critics and bloggers (both those who love it and hate it), and HBO's lead-up to this much-anticipated season used that energy to its advantage by going social. Very, very social.
January 3, 2013
All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by 2015, 40 percent of Global 1000 corporations will use the process as the “primary mechanism to transform primary business opportunities.”
With Facebook still acting as a critical and central hub for social media marketing, brands are using the platform to implement gamification and drive results. Rue La La, Dunkin’ Donuts and Best Buy are a few of those brands doing it successfully.