Author Archives: Fred Ulrich
May 1, 2012
Fans Cast Over 183,000 Votes in Cabela’s Ultimate Outdoor Team Challenge
Earlier this year we told you about Cabela’s big splash for 2012: find the Ultimate Outdoor Team. With the high stakes of a 10-day hunting and fishing trip for two in New Zealand, we had high hopes it would grab the interests of a wide range of customers…And did it ever!
Posted in Social Promotions
Tagged Cabela's, marketing for a social world
March 7, 2012
Media Logic’s Ultimate Outdoor Team Promotion for Cabela’s Makes Big Splash
We decided our first social promotion of 2012 with Cabela’s should make a big splash. How big? How about a 10-day hunting and fishing trip for two in New Zealand? How about the chance to appear on the Outdoor Channel?
Posted in Social Promotions
February 15, 2011
Integrating Mobile and Social In-Branch: A Good Investment for Financial Services
During a recent competitive audit for a big investment client, we discovered that now is the time for financial service institution to add social and mobile integration to their in-branch experiences.
October 14, 2010
Even the iSommelier Can’t Share… Yet
The New York Times had a great piece about a new use for the iPad: wine lists.
Restaurants are ditching the leather-bound tome and handing patrons an iPad loaded with software that serves up the wine list. The easy-to-use app allows patrons to search by name, region, grape and price.
The patrons love to use a new gadget, and the restaurants love what it’s doing to sales.
June 19, 2009
You Can’t Handle the Streaming Video
More and more consumers are joining the ranks of the “content creators.” Every day there are more people using Twitter, Facebook or starting a blog.
Posted in Emerging Media, Social Marketing
June 18, 2009
OBSM
Social media can sometimes feel more like outbound telemarketing. Sure, clients get to approve a script and listen in on calls, but they cannot predict the words that will come out of every customer’s mouth when an agent gets on that call. And worse, the whole world can see this conversation AND there is a written record of it.
Posted in How to Go Social, Zeitgeist & Coffee
June 12, 2009
And No One Watches TV for the Ads Either
Mintel released a study showing that real-life referrals are more influential than those received online. In fact, only 5 percent of its respondents bought a product based on the recommendation of a blogger. Well, this is terrible news for us marketers… or is it?
Posted in Branding, Conversation Mining and Surveys, Social Marketing