Author Archives: Jim Sciancalepore
October 8, 2013
The sky was perfectly clear within a 50-mile radius, except for that small thunderstorm gliding straight toward Kinderhook, where were filming a TV commercial for MVP Health Care. Up until that moment, everything had been going, well, beautifully.
December 13, 2011
Our latest open enrollment campaign for MVP Health Care challenges some of the memes and machinations of health insurance and its promotion. Built around the theme “Wellness For Real People,” the effort is about positioning the insurer as a fresh and innovative choice for employers (who offer the plan) and their employees.