Author Archives: Jim Sciancalepore
November 27, 2012
The Human Impact of Social Marketing
When we arrived at the schools, food pantries and other organizations affiliated with the finalists, there was palpable excitement. The people at these places had worked hard to get their “champion” into the finals – a firsthand look at the powerful multiplier effect of social marketing.
Posted in Health & Science Marketing, Social Marketing, Social Promotions
Tagged marketing for a social world, Media Logic, MVP
February 14, 2012
Lessons from the “Social Super Bowl”
Last Super Bowl Sunday, Mario Manningham wasn’t the only one make a key catch, Gisele wasn’t the only one to air a few grievances, and Wes Welker wasn’t the only one who dropped the ball.
I’m talking, of course, about the “Social Super Bowl” – a look at which major advertisers earned the most social engagement in the days before, during and after the big game. We temporarily aimed the proprietary tools and analysis of Media Logic’s Retail Social Juice Index (RSJI) at more than a dozen top consumer brands to see who would take home the trophy.
December 13, 2011
Release The Wellness! New Campaign Launch For MVP Health Care
Our latest open enrollment campaign for MVP Health Care challenges some of the memes and machinations of health insurance and its promotion. Built around the theme “Wellness For Real People,” the effort is about positioning the insurer as a fresh and innovative choice for employers (who offer the plan) and their employees.
Posted in Branding
Tagged b2b, health and wellness, MVP
May 26, 2011
Revving Up Social Marketing For Cabela’s
Cabela’s just added Media Logic to their roster of marketing partners to amplify their social efforts. With all the hikers, anglers and hunters on our team, we couldn’t wait to get started!
Posted in Social Marketing, Social Promotions
Tagged Cabela's, customer engagement, Facebook, Social Marketing, Social Promotions, sweepstakes
February 3, 2010
"Cheer" Up! Even P&G GM Had Social Media Wrong
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
Posted in Social Marketing
Tagged conversations, Emerging Media, monetizing, Procter & Gamble, ROI, Social Marketing, social media, Ted McConnell
January 21, 2010
Instant Uprising: The Late Show Wars
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
Posted in Social Marketing
Tagged brand communities, Conan O'Brien, Facebook, Jay Leno, NBC, social media, Tonight Show, Twitter
January 14, 2010
Will Tweet For $
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
Posted in Emerging Media, Social Marketing
Tagged authenticity, Carl's Jr, celebrities, endorsements, FTC, Kathy Griffin, Kim Kardashian, prostiwit, social media, Twitter
January 4, 2010
Looking Ahead, Looking at Headlines
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Posted in Social Marketing
Tagged authenticity, connections, engagement, Facebook, flexibility, immediacy, marketers, marketing, social media
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter
November 11, 2009
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
