Author Archives: Josh Martin
March 7, 2012
Absurdity: Key to Social Relevancy?
Many brands' social marketing isn't saying, “Buy us. We taste good.” It's saying, “Buy us. We get you.”
Posted in Social Marketing
Tagged marketing for a social world
December 20, 2011
When Used Well, QR Codes Deepen Engagement
When used properly, QR codes allow marketers the ability to offer a convenient means to connect a consumer with an immersive experience or to extend and deepen engagement.
Posted in Social Marketing
Tagged customer engagement, QR Codes
June 2, 2011
Mobile Marketing Is a Necessity, Especially for Luxury Brands
Mobile applications offer great opportunity for luxury brands since they can use them to offer their audiences personalized, engaging and memorable service. It is no surprise, with their proclivity to purchase smartphones, the affluent segment is an early adopter of these mobile applications.
Posted in Emerging Media
Tagged luxury brands, mobile applications, mobile devices, mobile marketing, smartphones
August 31, 2010
Modern Marketing for Emerging Adults
The NY Times recently published an article about a psychology professor’s attempt to gain professional consensus around a new life stage called “emerging adults.” According to this professor, Jeffrey Arnett, “emerging adults” those who are between the age of 18 and the late 20s; a period in life when people are too old to be considered adolescents, but too young to be considered adults. Or as Jeff Buckley once elegantly lamented, “Too young to hold on and too old just to break free and run.”
The psychological profile of emerging adults is marked by “identity exploration, instability, self-focus, feeling in-between and a rather poetic characteristic [Arnett] calls ‘a sense of possibilities.’” Should this life stage be fully adopted by the professional and academic community, we may see policy changes in health care, education and social services sometime in our future, but there are real implications for marketers now.
June 28, 2010
Feeding the Moral Hunger: Strategic Social Marketing for the Greater Good?
A trend our team has witnessed for the past nine months is the growing prevalence of cause-related marketing efforts from financial services institutions. A recent article on Slate.com focuses on American Express’s most recent “dogooder” initiative, the American Express Members Project.
Without question, these efforts are in part attempts by banks and other financial institutions to generate some goodwill after being publicly flayed by consumers, the press, the federal government, state governments and on and on. But it is also related to what Katherine Fulton, president of the Monitor Institute” labels “Moral Hunger,” a nationwide uptick in empathy summed up this way by our own Paige Fleury:
What was a society of consumption, collection and live-for-today is now a more pragmatic, empathetic and forward-looking group whose behaviors from spending and saving to brand choice and outlook add up to a new moral hunger – a desire to do good.
June 7, 2010
Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
May 26, 2010
Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…
April 29, 2010
Modern Marketing Manifested in Retail Design
We have a Firestone Complete Auto Care Store across the street from our office here at Media Logic. They mainly sell tires and do some other car care maintenance. I hadn’t been in the store in a year or so, but this week I had to stop in to get my wiper blades replaced (I know, I should’ve gone to Pep Boys and saved $20, but I didn’t).
Upon entering the store it was clear that the interior had been completely overhauled since my last visit. They did a really nice job. It was as if Firestone decided to tap the modern marketing ethos – facilitate conversation and establish authenticity – as their design inspiration.
April 27, 2010
Conversatiated: Mr. Personality Gets Engaged
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss how an effective conversation-centric marketing strategy requires more than just great personality to garner engagement and loyalty.
February 26, 2010
Conversatiated: Trust Barometer
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.
Posted in Conversation Mining and Surveys, Social Marketing
Tagged audience insights, Clay Shirky, consumer insights, consumer opinions, consumer research, Edelman PR, Edelman’s 2010 Trust Barometer, friends, influencers, marketing value, P2P reviews, peer-to-peer, relevance, Social Marketing, social media, trust, value-add
