Author Archives: Melissa Fiorenza
May 21, 2013
Think Outside the Delivery Box
Prepare yourself for the most adorable packaging ever.
Posted in Retail & Consumer
Tagged customer experiences, Thelma's Treats
May 16, 2013
Abercrombie & Fitch Has A Choice To Make
A controversial decision made by Abercrombie & Fitch has consumers protesting on the street and on social media. Will the fashion retailer respond?
Posted in Retail & Consumer
Tagged abercrombie & fitch, empowered consumers, power of social media
August 27, 2012
5 Common Sense Social Practices Businesses Often Ignore
It's never too late for a refresher (or reminder) course. Is your business doing these five things?
Posted in Social Marketing
Tagged customer engagement, Facebook, marketing for a social world, Pinterest, Twitter
May 25, 2012
MLB Fan Cave Hits Home
It’s really a brilliant idea: Pitch a ridiculously cool prize and have your entrants not just ‘share’ it, but spread the word socially day in and day out as a means to keep their entries alive. Essentially, they do your job for you, Survivor-style.
Posted in Social Marketing, Social Promotions
Tagged marketing for a social world, Media Logic, MLB Fan Cave, Shaun Kippins
April 23, 2012
Brands, Want to Be Unforgettable? Tell a Story
These kinds of commercials are truly my favorite. The ones that tell a story. That touch upon emotions or events relatable to nearly everyone. And the ones that relegate the product or brand at hand to merely a supporting role instead of in-your-face hero.
Posted in Social Marketing
Tagged Adidas, branded content, marketing for a social world, P&G
February 16, 2012
Facebook Promotion Guidelines, DECODED
Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them. Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment.
Posted in Social Marketing, Social Promotions
November 30, 2011
Melissa’s 5 Favorite Twitter Accounts
Thanks to Twitter crushes, like @NASA, Melissa keeps her eye on asteroids cruising through space 12,000 light-years from Earth. Who else makes her fascinating list of favorites?
Posted in Social Marketing
Tagged American Horror Story, Cooking Light, Italian Language, Magnolia Bakery, NASA, RueLaLa, Twitter
September 30, 2011
‘People’ Spend ‘Time’ on Twitter Following These ‘InStyle’ Magazines…
Which do you think would be more popular on Twitter: Food & Wine or Scientific American? O, The Oprah Magazine or Discover? In both cases, the latter reigned supreme. Personally, I love this. Nothing against Oprah, but this is a great case-in-point scenario that underdogs should learn a lesson from: Think your brand is lesser-known compared to others? It still may outperform the bigger guys on Twitter.
Posted in Social Marketing
September 23, 2011
Social Game-Based Marketing Breeds Success
Zynga and its following aren’t the only ones cashing in on the recent crop of games. Make way for the era of social gaming as a hot marketing platform for brands. And not just retailers, but banks, too!
Posted in Social Marketing
Tagged Facebook, gamification, social gaming, social media as a marketing tool, Zynga
September 22, 2011
Making Light of the Facebook Drama
With the help of "someecards," one of our conversation managers helps us make light of all the recent Facebook changes.
Posted in How to Go Social
Tagged Facebook
