More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale.
After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing…
Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
By involving SEO insight within a dynamic tactical mix of social media campaigns, marketers can amplify their search engine optimization and extend the value of their investment.
