November 18, 2010

Chew on This: Kraft’s Social Marketing for a Cause

Nicole Johnson, Management Supervisor

According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.” We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media. A perfect example is Kraft Foods.