Author Archives: Patrick Boegel
February 27, 2012
Digital Media Creativity: How Untappd Tapped APIs to Connect Breweries Directly to Customer Pints
These types of vertical digital social platforms are going to be more critical than the all-encompassing networks like Facebook, Twitter and the aspiring Google+. Why? Because over time I believe we will find people more interested in basic core interests as opposed to everything on the planet.
Posted in Social Marketing
Tagged APIs, marketing for a social world, Media Logic, mobile applications, Retail Social Juice Index, Untappd
October 7, 2011
The way to find the value of likes and followers is to break the mold
Brand content is not necessarily social just because the brand has a Facebook page and a Twitter account. As Brian Solis sets up in his article it’s all about active management. It’s all about designing brand-specific, customer-centric experiences.
Posted in Social Marketing
April 7, 2010
Content Means Business. But it Takes Collaboration not Automation.
Looking to develop new leads for your business?
Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage?
Are you blogging?
According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found.
So why should you care?
March 17, 2010
App Spotlight: Two Hundred Sides to Every Tweet
In our increasingly smartphone-entrenched world, the mobile application extensions of our social networking-entangled lives can make or break a user experience. Twitter as a network depends on the user development of mobile and desktop applications to keep participation thriving. In some cases, app developers attempt to provide a seamless brand experience between the desktop and mobile world, while often the very best apps focus primarily on the screen for which they are developed. For mobile Twitter users, custom design for ease of use is paramount. Beyond the individual, an organization’s conversation managers need to be properly equipped, connected and ready to go.
No matter the platform, there are literally dozens of apps to choose from, making it a painful finger stroll through any given app store. To make things a bit easier for you, we’ve compiled some of our thoughts on a few of the Twitter apps currently available.
Posted in Emerging Media, How to Go Social, Social Marketing
Tagged Android, HootSuite, iPhone, mobile applications, mobile apps, Seesmic, smartphones, social media, Twee, TweetDeck, Tweetie, Twitdroid, Twitter, Twitterrific, WebOS
February 17, 2010
The Price of Free: Framing the Cost of Content Strategies
In early January, Jason Falls wrote a really interesting piece on his blog about the value of social media and its impact on search results. It was intriguing to me as I have the task of managing the paid search efforts on behalf of Media Logic for lead generation purposes. With Google and Microsoft making real-time search (social search) a part of their fruit salad, the effort to be found and its associated value is an ever elusive target. Creating inbound marketing leads via social media content strategies is high on the 2010 agenda. In order to open the doors more swiftly agencies, consultants and internal marketing departments need to assign real value for these efforts.
Why was I so intrigued by Jason’s post?
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
November 17, 2009
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
October 1, 2009
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.
September 21, 2009
To Trend or Not to Trend?
Somewhere on Twitter there is, with little doubt, an avenue of enormous potential for promotions marketing.
Posted in Social Marketing, Social Promotions