Author Archives: Phyllis Niner
February 17, 2011
Cost Plus World Market: A Study in Zen and the Art of Conversation Management
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans.
In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing?
Here’s my analysis:
Posted in Branding, Social Marketing, Social Promotions
Tagged brand engagement, brand experiences, brand value, branding, Cost Plus World Market, customer engagement, customer remarketing, Facebook, Facebook Likers, online shopping, owned media, Social Marketing, Social Promotions, user-generated content
February 4, 2011
Retailers: Are You Sitting On Your Assets?
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category… but why?
August 12, 2010
Gimme Some of That Old Spice Guy Magic
We all remember that famous “I’ll have what she’s having” scene in “When Harry Met Sally.” It spawned copycat marketing and mainstream conversation and humor for years since.
So, it’s no surprise that we were recently told, “We want some of that Old Spice Guy stuff,” no less than four times, in a recent meeting with a company looking for a b2b social media strategy to capture some OSG-type magic.
August 5, 2009
What Do You Do When the Old Water Cooler Disappears?
>Our longtime client Fortitech leverages Zeitgeist & Coffee to manage its social media marketing and, after only a couple of weeks, receives kudos from an industry influencer.
Posted in Branding, How to Go Social, Social Marketing, Zeitgeist & Coffee
July 1, 2009
Conversation-Centric Marketing Strategy Promotes Thought Leadership Role
When food scares such as the melamine scandal and numerous product recalls occurred over the last year, Fortitech responded by amplifying focus on its legacy as a role model for quality standards in ingredient sourcing, certification and application.
