Author Archives: Randy Burge

The New Face of Experiential Marketing (or Getting Really Social)

Randy Burge, Sr. VP/Group Director

Not so long ago, marketers created a bright line between experiential and social marketing...

But the line is beginning to fade.

Let's take a closer look at what experiential marketing looks like in the age of social media.

Taking the High Road: Using Brand Amp to Counter Commoditization

Randy Burge, Sr. VP/Group Director

How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization?

Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.

Getting Real: A Strategic Approach to Social Media Content

Randy Burge, Sr. VP/Group Director

For many marketers, their first foray into social media was putting up a Facebook fan page or Twitter account – to which they randomly posted random content. Of course, this experiment failed as they attracted only a small and ragtag assortment of fans and followers.

The key to an effective social media plan is to establish the importance of strategic content. It is the act of creating (or uncovering) and distributing this content that will help you achieve your strategic objectives.

Now that the shine is off social media, isn’t it time to put it to work for your organization?

Putting Their Best Foot Forward

Randy Burge, Sr. VP/Group Director

Putting Their Best Foot ForwardSo why are a series of active older adults declaring “I have SilverSneakers®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation’s premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.

Get Actionable Insight on Engaging Stealth Buyers

Randy Burge, Sr. VP/Group Director

Get Actionable Insight on Engaging Stealth Buyers. Graphic showing Forget the Funnel PaperIt’s time to join the conversation.

Online tools. Review sites. Social media. They’re radically changing the game – shifting the balance of power by placing control of the marketing process directly in the hands of your prospects.

Download Media Logic’s new paper, Forget the Funnel: A New Look at the Stealth Buyer, and see how changing your approach to B2B lead generation could mean greater efficiency, stronger engagement and better results.

This paper will help you:

  • Get your best prospects to identify themselves
  • Qualify, nurture and convert highly profitable leads
  • Refine your efforts in real time to optimize approach and budget

Forget the Funnel

Randy Burge, Sr. VP/Group Director

The old days of pushing out advertising messages to prospects are over. The pubs are struggling. Trade shows don’t get the numbers anymore. DM and email aren’t driving response.

So, how do you connect with prospects?

Lead Capture and Management in a Post-Funnel World

Randy Burge, Sr. VP/Group Director

The funnel has gone leaky. Across industries, inquiries no longer track to sales. Prospects stay stealth and anonymous. People chat with their friends and followers about you behind your back and then show up at your storefront, website or admissions hall in numbers that mystify.

Is B2B Lead Generation Dead?

Randy Burge, Sr. VP/Group Director

Is B2B Lead Generation Dead? Graphic showing Twitter bird on branch.A recent Marketing Sherpa study of B2B customers and marketers showed that 8 out of 10 closed deals were the result of the customer finding the seller, not as the result of any sales or marketing outreach. Clearly it’s time to rethink our conception of the sales process.

Meet the new health care consumer - Get the paper