Author Archives: Ronald Ladouceur
April 13, 2012
Is Social Engagement Dropping for Retailers Post-Timeline?
Social engagement, as measured by Media Logic’s Retail Social Juice Index (RSJI), has dropped steadily since Facebook forced brands onto Timeline. And this week, the RSJI has reported some of the lowest averages since it launched last November.
Posted in Social Marketing
Tagged marketing for a social world, Media Logic, Retail Social Juice Index
March 15, 2012
How Long Can Fans Stay Mad?
Why, out of the 141 now former sponsors of the Rush Limbaugh show, did poor ProFlowers and Sleep Number Beds suffer so? A question for sociologists (or Freudian psychologists), perhaps.
March 6, 2012
Retail Politics
It’s Super Tuesday and fists are flying. No, not in the streets of battleground states Ohio and Tennessee, but in that new forum for direct democracy: Facebook.
Posted in Social Marketing
Tagged Facebook, Media Logic, ProFlowers, Retail Social Juice Index, Rush Limbaugh, Sleep Number
March 1, 2012
What Does the New Facebook Timeline Mean for Your Brand?
Facebook made a big announcement yesterday. Brands can effectively turn off the familiar wall and switch to Timeline. (Don’t know what Timeline is, here’s a good overview from Mashable).
Many major brands have already made the move, including Macy’s, Walmart, Sears, Puma, Louis Vuitton, Tiffany & Co. and American Express.
Should you?
Posted in Social Marketing
Tagged brands, Facebook, Facebook Timeline, marketing for a social world, Media Logic
February 14, 2012
Brides vs. Bikers: Valentine’s Day Social Media Battle of the Sexes
There are two new contenders for the title of most social brand this Valentine's Day, and the battle couldn't be more Venus and Mars.
February 1, 2012
Is Anybody Watching the Damn Television?
A recent Forbes.com article citing an Accenture study caused a bit of a stir when it reported that television viewership was experiencing a “wholesale collapse.” I polled the team here at Media Logic to get a picture of just how far we’ve traveled from a world where ad-supported media dominated.
Posted in Social Marketing
December 23, 2011
Recap of Our 2011 Predictions: Trends Uncovered; Brands on Their Way
Last January, we posted Media Logic’s 11 Predictions for Retail Marketing in 2011. We felt retailers would be among the first businesses to move decisively into the social world and take advantage of its opportunities. How’d we do?
December 16, 2011
Based on its New Retail Social Juice Index, Media Logic Predicts Big 2011 Holiday Sales for 10 Brands
How closely does customer engagement through social media channels track to sales for national retailers? That is the question of the year. Based on data gathered through Media Logic’s Retail Social Juice Index, we predict the following 10 retailers are …
Posted in Social Marketing, Social Promotions
December 15, 2011
When Social Juice Turns Sour: A Less Than Merry Holiday for Lowe’s
Lowe’s RSJI score jumped 330 points to 391 on Tuesday, December 13. It jumped another 97 points on Wednesday, and then spiked a scary 469 points on Thursday, topping out at 896. The #2 brand on the Index, American Girl, scored 267. Lowe’s number is clearly exceptional. And in this case, it is exceptionally bad. The question is, can it teach us something?
