Author Archives: Ronald Ladouceur
July 28, 2011
Does sentiment drive openness or does openness drive sentiment? While there is yet no clear answer to this “chicken or egg” question, top brands, including Kohl’s, CVS and Hobby Lobby, do point to general rules and best practices. And they also point to the value of active social media management.
July 15, 2011
Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing.
July 6, 2011
Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.
June 27, 2011
Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion.
June 21, 2011
FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list. However, this week Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.
June 13, 2011
Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6
It feels pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.
June 6, 2011
But over the last several months, I’ve found myself turning to Billboard — in its old-school, dead-tree form — as one of my preferred curators of contemporary media and marketing information. No one could be more surprised.
June 1, 2011
Kirkland’s adds 200,000 Likers at 12.5¢ per. Build-a-Bear Workshop and Pottery Barn Kids draw big fan participation. Office Max works the co-op. And Walmart adds 1.6mm, while six other retailers grow on Facebook at a 40 percent or better clip since March.
And for many brands, the pace of growth is only accelerating.
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May 31, 2011
Outdoor Brands Gander Mountain, Cabela’s, Bass Pro Shops and Orvis Attract Fans Fastest in the Week Ahead of Memorial Day
It looks like its going to be a Facebook summer for outdoor brands as they build big fan bases in anticipation of solid engagement going into the fall.
April 18, 2011
The Week’s Media Logic Top 10 Facebook Retailers: Kirkland’s hit the jackpot to win the title of fastest growing brand on Facebook for the week of April 10th. Its “Cha --- Ching!” sweepstakes drove almost 29,000 people to like its page. That’s 17.5 percent growth in one week – versus an industry average of less than 2 percent.