Author Archives: Ronald Ladouceur

Should Brands be Chicken When It Comes to Facebook?

Ronald Ladouceur

Does sentiment drive openness or does openness drive sentiment? While there is yet no clear answer to this “chicken or egg” question, top brands, including Kohl’s, CVS and Hobby Lobby, do point to general rules and best practices. And they also point to the value of active social media management.

Posted in Social Marketing, Social Promotions

FYE Generates Off-the-Chart Engagement with Lollapalooza Promo

Ronald Ladouceur

Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing.

Posted in Influencer Marketing, Social Promotions

FYE – Independence Week’s Big Facebook Winner

Ronald Ladouceur

Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.

Posted in Social Promotions

Smurfette an Unlikely Brand Hero, Though Sweepstakes Still the Biggest Liker Drivers

Ronald Ladouceur

Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion.

Posted in Social Promotions

Music, Movies and TV Drive Likes For the Week Ending 6/19

Ronald Ladouceur

FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list. However, this week Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.

Posted in Social Marketing, Social Promotions

Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6

Ronald Ladouceur

It feels pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.

Posted in Social Marketing, Social Promotions

In Praise of the New Oracle of Social Marketing … Billboard Magazine?

Ronald Ladouceur

But over the last several months, I’ve found myself turning to Billboard — in its old-school, dead-tree form — as one of my preferred curators of contemporary media and marketing information. No one could be more surprised.

Posted in Social Marketing

Media Logic Retail Marketing Report May 2011 Update: Kirkland’s Buys Likers; Finds They Come Cheap!

Ronald Ladouceur

Kirkland’s adds 200,000 Likers at 12.5¢ per. Build-a-Bear Workshop and Pottery Barn Kids draw big fan participation. Office Max works the co-op. And Walmart adds 1.6mm, while six other retailers grow on Facebook at a 40 percent or better clip since March.

And for many brands, the pace of growth is only accelerating.

Get the Full Article »

Posted in Social Marketing, Social Promotions

Outdoor Brands Gander Mountain, Cabela’s, Bass Pro Shops and Orvis Attract Fans Fastest in the Week Ahead of Memorial Day

Ronald Ladouceur

It looks like its going to be a Facebook summer for outdoor brands as they build big fan bases in anticipation of solid engagement going into the fall.

Posted in Social Marketing

The Week’s Media Logic Top 10 Facebook Retailers

Ronald Ladouceur

The Week’s Media Logic Top 10 Facebook Retailers: Kirkland’s hit the jackpot to win the title of fastest growing brand on Facebook for the week of April 10th. Its “Cha --- Ching!” sweepstakes drove almost 29,000 people to like its page. That’s 17.5 percent growth in one week – versus an industry average of less than 2 percent.

Posted in Social Promotions

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