Author Archives: Scott Rodgers
April 25, 2012
Beating the Big Guys at Their Own Game through Word of Mouth
Kevin Hart is arguably the most successful touring comedian today, but he’s hardly a mainstream presence. He credits HIS success to the same thing he says drove his film’s blockbuster opening weekend... social media.
Posted in Social Marketing
Tagged Facebook, Kevin Hart, marketing for a social world, Twitter
September 21, 2011
Charting the Course for a New Generation
With a new owner and president at its helm, KO Sailing - the largest small boat dealer on the Gulf Coast - turns to Media Logic to make a bold statement with a new brand.
Posted in Branding, How to Go Social, Social Marketing
Tagged branding, marketing for a social world, real-time marketing, value-add design
July 11, 2011
Google is My +1
After a few rounds of invite begging, invite suspension, resumed invite begging and finally invite reception, I have joined the excited wash of Google+ adoptees. I’m building circles and linking in my Picasa photos and other assorted Googleware like a good Google-ite should. But once I got through with the initial stages of the experience –“It’s shiny! It’s new! Must. Click. Everything!” – the resounding feeling I was left with was mostly … now what?
Posted in Emerging Media
Tagged Facebook, Google, social networks
April 15, 2011
Getting In the Ring With the WWE
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster.
Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.
Posted in Social Marketing, Social Promotions
Tagged engagement, Facebook, fye, influencer strategies, Social Promotions, Wrestlemania, WWE
April 14, 2011
Media Logic Makes a Jackass Out of FYE
All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Posted in Social Marketing, Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
February 11, 2010
Can Something Manufactured Still Be Authentic?
A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
Posted in Social Marketing
Tagged authenticity, brand evangelism, Coca-Cola, Coke, happiness machine, social media, viral
January 28, 2010
Choreographing a New Approach to Admissions
Geeks become Gleeks in Yale’s latest recruitment video…
December 31, 2009
Crowd Control
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
November 1, 2009
Standing (and Singing) Out in a Crowd
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.
Posted in Social Promotions
Tagged event marketing, Fortitech, integrated strategy, Social Promotions, trade shows