Author Archives: Suzanne Gunther
October 28, 2009
Stop the Social Media Madness
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
May 28, 2009
Listen Before You Talk
In the new world of conversation-centric marketing, it is certain that you have to think differently about ways to reach prospective (and current) customers.
May 20, 2009
Human Interaction and Personal Communication Cannot be Taken Over by Technology
Before we let the robots take over the world, we need to think about some very basic “human” essentials. Humans will always have a need to connect with other humans – to feel wanted and to build relationships with other like-minded individuals.
Posted in How to Go Social
May 18, 2009
In B2B Marketing, One Message Does Not Fit All
It used to be that a company could define its value proposition, package and promote it, and the customers who the message resonated most with responded.
Posted in Social Marketing
May 13, 2009
Skip the Persuasive Marketing Seminar
Current marketers have to think and act differently in today’s conversation-centric landscape. Consumers today can sense manipulative marketing a mile away.
Posted in Social Marketing