Author Archives: Tara Burnham
July 15, 2010
Seven Killer Features Google Me Needs to Face Facebook
The rumor is out. Ever since Digg CEO Kevin Rose slipped the juicy gossip about Google Me, speculations and predictions about Google’s latest foray into social networking have run wild on the Web. Will this alleged social platform be an innovative standout like Gmail was? Or will it just be an amalgamation of Google’s previous social letdowns – Profiles, Buzz and Wave?
So many questions… But this much is clear: if there’s a company with the resources and talent to develop a real Facebook-killer, it’s Google. And given that social has proved to be the hardest nut for Google to crack, we have a few suggestions for those genius Google developers to consider if they are, in fact, building the next “super social platform”…
June 21, 2010
New Whitepaper on the “Big 6” Social Marketing Strategies for Financial Institutions
Over the past 18 months, businesses across industries have watched social media swiftly migrate to the center of marketing and business strategy. Organizations large and small are not only embracing social media, but are discovering innovative ways to use social media as a business tool, by moving “the conversation” to the center of their decision-making processes. However, businesses in the financial services sector have been slower than their consumer brand cousins to embrace social media.
Media Logic’s latest whitepaper, Fear not! How financial service institutions can put the ‘Big 6’ social marketing strategies to work, suggests strategies, platforms, and control protocols for how financial service institutions and other regulated businesses can begin to step into social marketing without fear.
Posted in Conversation Mining and Surveys, How to Go Social, Social Marketing
Tagged banks, control protocols, financial services marketing, regulated businesses, regulated industries, research, safe strategic social marketing, Social Marketing, social media for financial services, social media marketing challenges
May 5, 2010
Making Social Media Work Out for Older Adults
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged brand communities, collaborative marketing, engagement, engaging mature adults, Facebook, health and wellness, Healthways, loyalty, matures, membership-based organizations, older adult communities, older adults, Silver Sneakers, social marketing, social marketing solution, social media, social media as a marketing tool, social media management suite, strategic social marketing, Zeitgeist & Coffee
April 21, 2010
Engaging the Aging: Creating Conversation for SilverSneakers
Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.
Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged collaboration, communities, conversation manager, engagement, growth, interaction, loyalty, membership organizations, seniors, Silver Sneakers, social media as a marketing tool, social media content development, social media management suite, strategic social marketing, Zeitgeist & Coffee
December 23, 2009
Singing the Praises of Media Logic’s “Joyful Noise”
Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.
Posted in Social Marketing, Social Promotions
Tagged conversations, creative partners, Facebook, holiday card, partnership, pop candy, social promotions
December 16, 2009
Media Logic Makes Noise with Our Annual Holiday Card
Media Logic’s 2009 season’s greeting is the perfect mix of holiday cheer – featuring a rich blend of Joyful Noise and a splash of Social Juice. We hope you’ll play along and invite you to…
Give a listen on Facebook. Or play along on our interactive microsite (if you can’t access Facebook).
Either way, be sure to join in and share the Joyful Noise.
Posted in Social Promotions
Tagged Facebook, holiday card, interactive
December 14, 2009
A New Marketing Model Emerges from the Chaos
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
November 30, 2009
Social Media and the Seasonal Spending Spree
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic’s Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9‘s Britt Godshalk.
Watch the interview on Capital News 9
Posted in Emerging Media, Social Marketing
Tagged black friday, Capital News 9, holiday shopping, networks, retail, social media