Author Archives: The Media Logic Team
May 17, 2012
Good Mothers and Baaaad Mothers Rule the RSJI this Week
It's no surprise that retailers catering to moms dominated the week. Media Logic's Retail Social Juice Index (RSJI) scored ProFlowers, Shari's Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt?
March 20, 2012
The Mobile Epidemic: You’re Probably Already a Carrier
This video isn’t meant to create panic. Instead, it’s meant to convince you to prepare for what’s already an epidemic: the proliferation of mobile.
Posted in Emerging Media, How to Go Social, Social Marketing
Tagged mobile phones, mobile technology, smart devices, smart phones, tablets
February 6, 2012
Media Logic’s Free Social Marketing Assessment
Brands in retail, education and manufacturing have found Media Logic’s FREE social marketing assessments to be a great way to gain insight and “test drive” our agency.
Posted in Social Marketing
Tagged free social marketing assessment, marketing for a social world, Media Logic
January 25, 2012
Media Logic’s Retail Social Juice Index Grows by 70 Brands, Including eBay, DKNY and Zappos
Demand for data from the Retail Social Juice list – and demand to be on the list – has been high, as retailers uncover, adopt and apply Facebook and Twitter best practices.
Posted in Social Marketing
Tagged DKNY, eBay, Facebook, Media Logic, Retail Social Juice Index, Twitter, Zappos
November 28, 2011
Managing Online Communities – a How-To with the Conversation Manager
Our recent MarketingProfs article entitled, "Marketing Destination: Online Community - How to Survive and Thrive" co-authored by Media Logic EVP/ECD Ronald Ladoucer and conversation manager, Melissa Fiorenza, explored what it takes to develop and maintain a vibrant online community.
In this follow-up discussion, the authors discuss why professional management is critical to a vibrant online community and how conversation managers utilize a unique set of marketing skills and tools to keep their client communities active and engaged.
July 13, 2011
Media Logic and J.P. Morgan Create Luxury Brand Experience
J.P. Morgan has taken advantage of Media Logic’s Luxury and Financial Services segment expertise while keeping the agency’s creative, design, production and interactive teams busy developing customer communications that are not only impactful but elevated in taste and tone, according to the expectations of this distinct audience.
Posted in Branding
Tagged j.p. morgan, luxury brands, Media Logic, rewards
June 23, 2011
Media Logic Design Capabilities Help Rewards Program Fulfill Brand Promise
To support the launch of The Ritz Carlton product, Media Logic collaborated with J.P. Morgan and the Marriott Rewards group to develop acquisition and customer marketing materials that align with the higher level of experience and service the affluent target audience has come to expect.
Posted in Branding
Tagged branding, Chase, financial services marketing, marriott, rewards, ritz carlton
April 29, 2011
Media Logic Bares All In “FYE Naked” Webinar – Now Online
National retailer bares it all in on-demand webinar!
Our webinar pulls back the sheets & reveals the dirty details of social promotions...
Posted in Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
February 3, 2011
Effective Email Marketing for Fundraising: 3 Keys to Consider
How do you increase giving among alumni and other constituents during the worst economic downturn in a generation? How do you inspire a deeper connection between alumni and their alma mater? How do you connect alumni more effectively to the needs of current students? And how do you do this via email?