August 5, 2009
What Do You Do When the Old Water Cooler Disappears?
Imagine that you are very comfy in the conversation spot of the work space, let’s say by the water cooler. You’ve even earned the enviable position of ‘conversation leader’ at that hub. Then one day you go there, and the water cooler and your followers are gone!
Our client Fortitech – a global leader in thought leadership and the manufacturer of custom nutrient premixes for the food and beverage industries – had the forethought to recognize that its industry “water cooler” was slowly being dismantled each passing day.
Media Logic stepped in to help Fortitech quickly protect and grow its share of voice in today’s fractured media space. Using Zeitgeist & Coffee, we are able to filter the industry and brand chatter through our marketing and category expertise to provide a steady stream of “hot” conversational topics that position Fortitech as a thought leader in the social media space.
In less than a week of activity on Twitter, Fortitech started amassing its group of followers, including an industry specialist who tweeted:
@culinologist: will follow @fortitech bc they are one of the few ingredient manufacturers on twitter… very ahead of their time!
We see tremendous potential for Fortitech to further amplify customer engagement through a conversation-centric marketing strategy.
Fortitech founded the new water cooler in its work space.
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Posted in Branding, How to Go Social, Social Marketing, Zeitgeist & Coffee