Category Archives: Branding
October 12, 2012
Twitter Tips: 6 Brand-Building Uses for the RT
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in conversation on Twitter – being retweeted is one of the thrills of participating in the micro-blogging platform.
Many Twitter users are able to leverage it as currency. In fact, we’ve noticed many retailers using retweets in their brand-building efforts. A cursory look at apparel brands on our Retail Social Juice Index over the last day or so reveals a number of opportunities retailers are seizing via the retweet, including influencer marketing.
September 7, 2012
Client’s Global Growth Attests to Strong International Brand Presence
Not every marketing agency has the opportunity to be part of team that builds a global brand, and what’s exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative — which makes that first meeting a lot warmer and often more productive toward sales.
Posted in Branding
Tagged brand awareness, brand building, content marketing strategy, Fortitech, marketing for a social world, Media Logic
April 2, 2012
Flashback: 1965
I am a Mad Men freak. I have a master’s in magazine journalism. And – as fate would have it – I loooove clever marketing. What do all of these things have to do with each other? I give you: the latest issue of Newsweek.
Even if you’re not a fan of the show, the issue is a pretty neat one to flip through. The entire magazine went back to its 1965 roots, which included reverting back to an old typeface, logo, and – to my delight – ad style.
Posted in Branding
December 22, 2011
Delivering the “Talk to Chuck ®” NYC Customer Experience
As experts in customer experience best practices, Media Logic was tapped by Schwab as it looked to open two flagship branch locations in Manhattan. As part of a multi-agency, year- long set of initiatives, Schwab kicked-off by taking a look at the environment, its existing NYC spaces and other retail settings, including who was best in class and why. To that end, we conducted a thorough audit and analysis of the entire landscape in which Schwab operates.
Posted in Branding, Financial services
Tagged customer experiences, Media Logic, Schwab
December 13, 2011
Release The Wellness! New Campaign Launch For MVP Health Care
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them:
- Wellness is really just for perfect people who were always well to begin with.
- Lower rates always means lower quality.
- You can’t get a price quote until you talk to a salesperson.
- And health care marketing is pretty much required to be trite and tired.
We say: wrong, wrong, wrong and wrong again.
Posted in Branding
Tagged b2b, health and wellness, MVP
October 14, 2011
A Few (Not Yet Learned) Lessons From Qwikster’s Quick Demise
Can you picture that little boy who reluctantly acknowledges he did something wrong? Head down, eyes on the floor, shuffling his feet behind him, wringing his hands, speaking in a volume so low you can hardly hear him? There is a piece of him that knows he is supposed to feel bad and is trying to be earnest in his apology, and yet, he can’t let go of the idea that he is not really wrong, he’s just misunderstood. This is how my son might approach explaining a broken glass after doing a cartwheel in the living room. Yes, a gIass got broken, but how about that AMAZING athletic prowess?
This is also the image I have of Reed Hastings, Netflix CEO, before he hit “SEND” on his latest communication to his customers. He’s reversing his latest plan to spin off his DVD-by-mail business as a new company (Qwikster) so the core brand “Netflix” can focus on its streaming services. This is a good thing, and while clearly it was the consumer backlash that pressured him to back off, I fear that Reed still doesn’t think he did anything wrong.
Netflix has been in the “don’t do this” spotlight all year for a series of moves that makes one wonder who exactly is minding the store. It’s not the first company to anger customers with a bold move, but ironically, Netflix had been a brand that was built on doing everything right.
When Blockbuster zigged, Netflix zagged. Tired of having to wait weeks for an available copy of the latest release? Plagued by late fees? Yearning for a classic “Young Frankenstein” laugh only to find out the store’s single copy was damaged or MIA? Netflix solved all of these problems. It was convenient. It was cost effective. It was satisfying – just like a classic retail relationship should be.
Posted in Branding
Tagged brand equity, branding, netflix
September 21, 2011
Charting the Course for a New Generation
With a new owner and president at its helm, KO Sailing – the largest small boat dealer on the Gulf Coast – turns to Media Logic to make a bold statement with a new brand.
Read the full article and watch as Senior Art Director Ivan talks through the KO Sailing transformation.
Posted in Branding, How to Go Social, Social Marketing
Tagged branding, marketing for a social world, real-time marketing, value-add design
September 14, 2011
Marina – Doll, Blogger, Celebrity – Target’s Unique Approach to Fashion Line Launch
In preparing for the highly anticipated Missoni for Target launch, Target “hired” a rather curious brand advocate: “Marina,” a doll. Yes, you read that correctly. The blogger Marina describes herself as “a real doll [with] joints, hinges and all!”
A blog — ‘all the way up here’ — written by Marina promotes the introduction of the Missoni brand at Target. The doll writes about her porcelain skin and hollowed body. However, it seems as though the savvy social media minds at Target are behind this fashionable “it” girl who promoted the September 13th launch of Missoni at Target.
The Tumblr account, which popped up in the blogosphere on April 5th, is primarily devoted to sharing information about the Target- Missoni collaboration. However, Marina also blogs about her home country of Italy, her excitement in moving to the big city of New York and her favorite fashion trends (particularly stripes, the pattern which adorns a majority of the Missoni lines) –all seen from the eyes of a doll. These random “personal” blog posts, sprinkled throughout those promoting the new collection, are no accident. Rather, these fashionista- inspired, whimsical posts are a way for Target to promote and grow its desired image for the line.
July 13, 2011
Media Logic and J.P. Morgan Create Luxury Brand Experience
J.P. Morgan offers two credit cards specially created with the unique needs of the affluent/high-net-worth customer in mind. Both the J.P. Morgan Select and J.P. Morgan Palladium cards offer rich rewards, travel privileges, purchase protection, financial flexibility and superior customer service.
Posted in Branding
Tagged j.p. morgan, luxury brands, Media Logic, rewards
July 8, 2011
A Dear Friend Barks About PetSmart’s Social Media
Dear PetSmart,
Okay, I am a little jealous of that lucky puppy in the footage from the commercial you’ve been tweeting about. But in general, my tail wags every time I see @Petsmart on Twitter.
For example, I like your pet care posts, like the tweet with a link to this post about shielding pets from the boom of fireworks. Really useful (that one saved me from the shame of peeing on the floor), and they get retweeted a lot.
I also love all of your pet trivia. Who knew that “rats have starred or appeared in over 400 films & close to 100 TV series?”
However, I’d be happier if you gave me even more attention. Please don’t put me in the doghouse for this, but I do have a few suggestions for how we might make our relationship even better.
Posted in Branding, Social Marketing
Tagged branding, customer engagement, petsmart, Twitter
