Category Archives: Creativity
January 22, 2013
7 Things That Need to Happen in Marketing in 2013
You’ve starred a few. You’ve bookmarked a couple. You may even have read one or two. It’s the time of year when a deluge of predictions come out, and we in the marketing world take no shortage of time and energy trimming the wish list tree.
Flipping through some of the “bold” predictions, I scratch my head, chuckle and wonder if I’ve woken up from an elaborate dream in late 2009. So rather than waste time and tell you that 2013 will be the year of mobile or predict the next big adaptation of Facebook, Twitter or Google, I’ll take a new approach: seven things that really need to happen in marketing. These things keep getting punted into the future as we get buried in shiny new objects and attempt to shoehorn emerging channels into campaigns before we have strategies to act on.
Posted in Creativity, Measure and Refine, Retail & Consumer, Social Marketing
May 23, 2012
Creative Courage in the Age of Flux
Now more than ever, we need a creative permission slip from ourselves and those who control our livelihoods. Now is a perfect time for bold, creative thinking for its own sake. In risk lie the answers (not exclusively based on revenue or stratospheric profit, either). Considering the broad, varied spectrum of human capabilities, how do we create sustainable income for both individuals and corporations and still foster a feeling of creativity? Re-invention requires creativity, does it not?
Posted in Creativity
Tagged Adobe, Creativity Gap, Generation Flux, Mark McNeilly, Robert Safian
