Category Archives: How to Go Social
October 6, 2012
Best Practices in Social Sharing (What to Say & When to Say It!)
As with traditional marketing, timing social marketing initiatives correctly is essential for communicating with the right audience. Further, the time and day that marketers should be posting is dependent on the target audience (business versus consumers) and social platform (Facebook versus Twitter versus LinkedIn). MarketingProfs explores when brands should be posting to their social streams– even down to the hour. Plus, see a break down of best practices in social sharing. Hint: B2B brands receive significantly higher engagement when using hash tags on Twitter than B2C brands!
Talk to us for additional social insights — and the who’s, what’s, when’s, and where’s of social sharing.
Posted in How to Go Social, Social Marketing
Tagged b2b, B2C, content marketing, Social Marketing, social platform marketing, social sharing, targeting
September 21, 2012
Content Marketing 101: Getting Started Today
Lately, one social marketing tactic has been dominating the discussion, says David Kirtpatrick over at MarketingSherpa. That tactic is content marketing, and brand-side practitioners, agencies, and vendors agree—a content marketing strategy is essential. Kirkpatrick breaks down the basic steps that B2Bs should take in developing a successful content marketing strategy from initially defining goals to measuring results.
Interested in how your business can get off the ground with content marketing? We can help.
Posted in How to Go Social, Social Marketing
Tagged b2b, content marketing
March 28, 2012
Financial Service Brands, Are You Banking on Social Media?
“Amateurish.” “Hibernation.” “Clumsily.” Three words that organizations certainly don’t want describing their social marketing efforts and practices. Unfortunately, for a majority of wealth managers and private banks, this is the reality, according to a recent study of 50 leading financial services brands by Swiss consulting firm Assetinum. The average score of the institutions was just 43 points on a 100-point scale. While banks are concerned about regulatory issues, reputational risks, and resource commitment to social media, a significant segment of consumers expect social media to be a standard channel of communication. Therefore, financial institutions should take another look at their social strategies and go to where their client base is—online!
Posted in Financial services, How to Go Social
March 22, 2012
Facebook Engagement: Politics, Promotions and Pictures, please!
The social media firestorm ignited by the decision by more than 100 sponsors to pull their ads for Rush Limbaugh’s radio talk show has finally begun to burn out. After an action-packed few weeks that brands like the usually-quiet ProFlowers and Sleep Number Beds shot to the top of Media Logic’s Retail Social Juice Index, scores have started to normalize.
Posted in How to Go Social
Tagged Bealls, Breitling, Bulgari, Facebook Timeline, ProFlowers, promotions, Retail Social Juice Index, RSJI, Shoplet, Sleep Number Beds
March 20, 2012
The Mobile Epidemic: You’re Probably Already a Carrier
This video isn’t meant to create panic. Instead, it’s meant to convince you to prepare for what’s already an epidemic: the proliferation of mobile.
The signs have been there for years, and there are now over 4 billion mobile phones in use worldwide. Over a billion of those are smart phones — and that’s not taking into account the other unsubscribed “smart” devices, such as tablets, e-Readers and iPod touches, to name a few.
Between 2014 and 2015, the desktop internet will be overtaken by the mobile internet. There are rational steps you can take to make mobile part of your marketing solution, and we can help.
Posted in Emerging Media, How to Go Social, Social Marketing
Tagged mobile phones, mobile technology, smart devices, smart phones, tablets
November 28, 2011
Managing Online Communities – a How-To with the Conversation Manager
Our recent MarketingProfs article entitled, “Marketing Destination: Online Community – How to Survive and Thrive” co-authored by Media Logic EVP/ECD Ronald Ladoucer and conversation manager, Melissa Fiorenza, explored what it takes to develop and maintain a vibrant online community.
In this follow-up discussion, the authors discuss why professional management is critical to a vibrant online community and how conversation managers utilize a unique set of marketing skills and tools to keep their client communities active and engaged.
September 22, 2011
Making Light of the Facebook Drama
I know, I know. No one likes the new Facebook updates. But we all said that last time they changed, and the last time, and the last time. And every time, we got used to it. So this time, I propose that we all just relax. And find the humor in it all.
Posted in How to Go Social
Tagged Facebook
September 21, 2011
Charting the Course for a New Generation
With a new owner and president at its helm, KO Sailing – the largest small boat dealer on the Gulf Coast – turns to Media Logic to make a bold statement with a new brand.
Read the full article and watch as Senior Art Director Ivan talks through the KO Sailing transformation.
Posted in Branding, How to Go Social, Social Marketing
Tagged branding, marketing for a social world, real-time marketing, value-add design
September 23, 2010
The New Face of Experiential Marketing (or Getting Really Social)
Not so long ago, marketers created a bright line between experiential and social marketing…
But the line is beginning to fade.
Let’s take a closer look at what experiential marketing looks like in the age of social media.
Posted in How to Go Social, Social Marketing
Tagged branded content, collaboration, customer engagement, customers as remarketers, experiential marketing, maximizing social connections, modern customer loyalty programs, networking, Social Marketing, social media, social networks, user-generated content
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values
