How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization?
Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.
For many marketers, their first foray into social media was putting up a Facebook fan page or Twitter account – to which they randomly posted random content. Of course, this experiment failed as they attracted only a small and ragtag assortment of fans and followers.
The key to an effective social media plan is to establish the importance of strategic content. It is the act of creating (or uncovering) and distributing this content that will help you achieve your strategic objectives.
Now that the shine is off social media, isn’t it time to put it to work for your organization?
Social media is more than simply a new way to do marketing. It is a “positively disruptive” force that early adopters have found quickly generates new and more effective ways to organize, operate and communicate.
This is why Media Logic so excited to announce our new social media startup bundles
Z-PacSM for Business and Z-PacSM for Higher Education.
Visit our site for details and pricing.
Our Z-Pac bundles are designed to help the next wave of businesses and institutions take what has been learned about the power of social media by early adopters and put it to work for themselves.
Z-Pac – which bundles Media Logic’s Brand AmpSM and Zeitgeist & CoffeeSM products – is a 3-month learn-by-doing program. The program includes a quick analysis to ensure a brand is conversation-ready; an asset analysis to uncover and optimize any content in-house experts, employees, partners, customers and fans are creating; and a conversation architecture analysis to make sure the brand is able to expose those assets easily.
The real magic comes through implementation of Media Logic’s Zeitgeist & Coffee 2.0 dashboard.
Z&C is web-based tool that makes social media content development and communication management easy and exciting. The Z&C dashboard rationalizes and simplifies the whole social media process. With Z-Pac, Media Logic allows customers to distribute the Z&C dashboard freely to all its key content creators, communications managers and advocates.
Media Logic is offering special pricing on its Z-Pac bundles through 3/31/10.
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Making a connection with any target audience will only hold value if the connection you create is honest.
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
