Category Archives: Mine & Dine
August 20, 2009
Analytics Lead the Way
We recently developed a Mine & Dine report for one of our higher education clients, summarizing the analytics for a marketing microsite that was part of an integrated campaign. The report revealed some impressive results, including:
- The total number of unique visitors has increased 38% in the last quarter. Most of these are first-time visitors, an indication that our efforts are continuing to drive interest and response.
- Prior to the campaign, there was almost no traffic from organic search, now it represents a significant source of traffic. We’ve also recommended to the client to make small tweaks to the copy or the features on the home page of the site. This would indicate to search engines that there is “fresh content” and would raise its presence in organic search.
- We were able to track visitors by geography and make recommendations for future geo-targeted advertising.
- The overall conversion rate on the site is nearly 7% as compared to 2-3% industry averages for sites of similar size, so we are clearly giving prospects what they are looking for.
With this type of information, Media Logic and the client will now be able to make strategic marketing decisions grounded in data.
Posted in Measure and Refine, Mine & Dine
July 31, 2009
That Focus Group Feeling
Social media is a game changer on many levels. It can even inspire that “focus group feeling.”
July 20, 2009
EMBA Programs and Social Media
Executive MBA programs are growing increasingly popular among students, recruiters, and university administrators. But these off-site, at-a-distance and weekends-only programs come with one critical drawback: little (or no) campus time.
Posted in Mine & Dine, Social Marketing
June 15, 2009
What We’re Hearing On the Streets
We recently offered a “social media audit” to our higher education clients – a customized assessment of their current social media efforts, those of their competitors and some initial recommendations on next steps. Many were surprised to learn that their competitors were actively using social media to, for example, create communities of accepted students, thereby impacting yield.
Posted in How to Go Social, Mine & Dine, Social Marketing
May 28, 2009
Listen Before You Talk
In the new world of conversation-centric marketing, it is certain that you have to think differently about ways to reach prospective (and current) customers.