This past December, we sent out a press release introducing the Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results.
“Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well. People were not only enjoying the card itself, but also sticking around to learn more about the company that created it.
Then, the second wave came.
Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.
Media Logic’s 2009 season’s greeting is the perfect mix of holiday cheer – featuring a rich blend of Joyful Noise and a splash of Social Juice. We hope you’ll play along and invite you to…
Give a listen on Facebook. Or play along on our interactive microsite (if you can’t access Facebook).
Either way, be sure to join in and share the Joyful Noise.
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.
A strong majority of Z&C Poll participants (66%) felt that the latest Charmin promotion is, at the very least, fun. And very, very few thought it was in poor taste. “Enjoy the Go” Charmin!
The “Enjoy the Go” promotion is an attempt by Charmin to build buzz and drive awareness using a conversation-centric marketing approach. Twitter chatter has died down since last week, but we will be watching (from afar) to see how this promotion develops when it launches at the end of November.
Vote in our latest Z&C Poll!
We’ve seen brands respond to the challenge of conversation-centric marketing in vastly different ways. Some have reacted by becoming even more cloistered; others are testing the outer boundaries of taboo. Charmin’s latest promotion shows that CPG, at least relative to this brand, has chosen the latter path.
John Jordan, a member of Media Logic’s xTeam, came across a CNET.com article this morning about Charmin’s promotion. It generated quite the conversation at Media Logic:
From: John Jordan
Odd story, but should be interesting: Charmin to pay 5 people $10k to blog, and share experience in a makeshift bathroom.
From: Patrick Boegel
It might be insane, but the methodology from P&G is likely spot on. This campaign will generate attention and receive coverage from bloggers and the media. Regardless of the tenor of the coverage, good or bad, people will be writing about this promotion for awhile.
From: Ron Ladouceur
Maybe it’s because I came of age in the earthier 70s, but to me this sounds like a fantastic Social Juice promo (though, in this case, “juice” might be an ugly word). Can you imagine how great a sell it took to get a bunch of P&G execs to sign off on “enjoy the go?” Hats off! Frankly, I think the author of this review sounds a bit constipated. She could use a Charmin break.
Time will tell if Charmin’s latest promotion will be a success or failure. But, at least around here, it’s got people talking.
What do you think? Does the latest Charmin Times Square bathroom campaign push past the boundaries of good taste or is it an effective exploitation of a taboo subject?
