Category Archives: Conversation Mining and Surveys
June 26, 2009
Big Bank Joins the Conversation
We’ve got a big Zeitgeist & Coffee initiative going on for a major financial institution, Bank X. (The name has been changed to protect the innocent.) Although they recognized the growing importance of social media marketing, Bank X was not actively listening to and marketing against the many conversations being had about it, its products and its competitors. So we started by plugging in to all of the chatter.
We analyzed conversation streams from microblogs including Twitter, blogs, message boards, user forums, wikis, social networking sites such as Ning, and MySpace and Facebook (to the extent they are open) and video and photo sharing sites like YouTube and Flickr.
June 12, 2009
And No One Watches TV for the Ads Either
Mintel released a study showing that real-life referrals are more influential than those received online. In fact, only 5 percent of its respondents bought a product based on the recommendation of a blogger. Well, this is terrible news for us marketers… or is it?
Posted in Branding, Conversation Mining and Surveys, Social Marketing
May 28, 2009
Listen Before You Talk
In the new world of conversation-centric marketing, it is certain that you have to think differently about ways to reach prospective (and current) customers.
May 15, 2009
Making a Change Without Making Waves
Conversation-centric marketing starts with listening. Online. Offline. Anywhere and everywhere.
Posted in Conversation Mining and Surveys, Social Marketing