Category Archives: Emerging Media
February 18, 2010
Conversatiated: Mobile Ad Evolution
Advertisers everywhere are prognosticating the future of mobile advertising in modern integrated marketing. In this edition of Conversatiated, Media Logic Account Supervisors Josh Martin and Fred Ulrich share their perspectives on the evolution of mobile advertising in a conversation-centric world.
February 11, 2010
App Spotlight: Google Buzz
By now, I’m sure you’ve heard all the “buzz” about Google’s latest announcement. Buzz is Google’s (late) entry into the oversaturated social networking game, predominately ruled by Twitter and Facebook. Buzz is built into Gmail, so once you’re logged into your account, you’re automatically connected to all of your contacts that you email/chat with. You’re then able to post and share your status updates either publicly or privately, check in to a location, and share photos and videos. Basically, Google wants you to think it’s streamlined what all the other social networks (you’re already using) do into one simple and familiar interface.
However, I’m still not convinced.
Posted in Emerging Media, Social Marketing
Tagged Gmail, Google, Google Buzz, Google Maps, Google Wave, mobile devices, smartphones, social networking
January 29, 2010
App Spotlight: Goodfood
Restaurateurs get ready, your menus are mobile and there’s an app for that, seize the opportunity!
Posted in Emerging Media, Social Marketing
Tagged cuisine, Goodfood, Goodrec, mobile applications, smartphones, user reviews, yelp
January 15, 2010
App Spotlight: Foursquare
At Media Logic, we decided it would be a good idea to begin offering overviews of mobile apps that interest us. These apps may have marketing implications, or they may just be cool, fun apps that grabbed our attention. For our first app review, we’ll be talking about Foursquare.
Posted in Emerging Media, Social Marketing
Tagged Android, BlackBerry, Facebook, foursquare, geolocation, iPhone, mobile apps, smartphones, Twitter, WebOS
January 14, 2010
Will Tweet For $
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
Posted in Emerging Media, Social Marketing
Tagged authenticity, Carl's Jr, celebrities, endorsements, FTC, Kathy Griffin, Kim Kardashian, prostiwit, social media, Twitter
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
November 30, 2009
Social Media and the Seasonal Spending Spree
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic’s Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9‘s Britt Godshalk.
Watch the interview on Capital News 9
Posted in Emerging Media, Social Marketing
Tagged black friday, Capital News 9, holiday shopping, networks, retail, social media
October 1, 2009
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.
August 25, 2009
Tweet Me an Offer I Can't Refuse
With Biz Stone’s announcement that Twitter is gearing up to launch a new API that will make the service truly location-aware, the door is now opening for a value proposition on real-time search.
Posted in Emerging Media, Social Marketing
August 14, 2009
Google Caffeine Needs Sugar?
So I woke up this morning, added some cream to the coffee and popped open TweetDeck to the news of Google Caffeine.
Posted in Emerging Media, Social Marketing