Category Archives: How to Go Social
March 17, 2010
App Spotlight: Two Hundred Sides to Every Tweet
In our increasingly smartphone-entrenched world, the mobile application extensions of our social networking-entangled lives can make or break a user experience. Twitter as a network depends on the user development of mobile and desktop applications to keep participation thriving. In some cases, app developers attempt to provide a seamless brand experience between the desktop and mobile world, while often the very best apps focus primarily on the screen for which they are developed. For mobile Twitter users, custom design for ease of use is paramount. Beyond the individual, an organization’s conversation managers need to be properly equipped, connected and ready to go.
No matter the platform, there are literally dozens of apps to choose from, making it a painful finger stroll through any given app store. To make things a bit easier for you, we’ve compiled some of our thoughts on a few of the Twitter apps currently available.
Posted in Emerging Media, How to Go Social, Social Marketing
Tagged Android, HootSuite, iPhone, mobile applications, mobile apps, Seesmic, smartphones, social media, Twee, TweetDeck, Tweetie, Twitdroid, Twitter, Twitterrific, WebOS
February 22, 2010
Getting Real: A Strategic Approach to Social Media Content
For many marketers, their first foray into social media was putting up a Facebook fan page or Twitter account – to which they randomly posted random content. Of course, this experiment failed as they attracted only a small and ragtag assortment of fans and followers.
The key to an effective social media plan is to establish the importance of strategic content. It is the act of creating (or uncovering) and distributing this content that will help you achieve your strategic objectives.
Now that the shine is off social media, isn’t it time to put it to work for your organization?
January 28, 2010
Choreographing a New Approach to Admissions
Geeks become Gleeks in Yale’s latest recruitment video…
December 31, 2009
Crowd Control
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
December 28, 2009
Production 3.0 (sort of)
Media Logic’s Director of Studio Services and 30-year veteran of the graphic arts addresses how the overnight preeminence of social media has impacted the marketing industry and a generation of artists who have built their careers on the technical skills and software savvy required to build beautiful, effective means of communication.
December 14, 2009
A New Marketing Model Emerges from the Chaos
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
December 4, 2009
When It Comes to Social Media, Best Practice Is Practice
A couple of weeks ago, I was reading a blog post on “Best Practices in Social Media,” a topic on which there is no shortage of opinions. (A Google search will return nearly 2.9 million results, which is about 400,000 more than last month.) As I was reading it, I was struck by how confidently the author threw around the term “best practices” to describe what he was doing. While I think it’s great that people share their experiences – the good, the bad and the ugly – I think it’s premature to start engraving anything in stone.
As I was sharing my thoughts with our Executive Vice President/Executive Creative Director, he summed it up very nicely. “When it comes to social media,” he said, “best practice is practice.”
Posted in How to Go Social, Social Marketing
Tagged best practices, exploration, marketing strategy, social media
November 11, 2009
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.