Category Archives: How to Go Social
October 1, 2009
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.
September 28, 2009
Social Media Policy: Now is the Time
Employees are actively participating in social media TODAY, regardless of their employer’s presence in that world. In those spaces they may already be actively discussing work or business topics or representing their company in the social media space simply by virtue of their employment. With all that in mind, every company needs to have in place social media policies that govern what’s acceptable in that space – and make that policy clear and available to employees.
Posted in How to Go Social, Social Marketing
September 2, 2009
Twitter Bubble Trouble?
If you’re old enough to remember the heady days of the dot.com bubble (b.1998 – d.2001 RIP), you can be forgiven for not jumping too quickly on the “Twitter is the revolution” bandwagon.
Now that Twitter has passed its “gee wiz” moment, pages of pixels are being devoted to contrarian points of view – studies that show, for example, that the Twitter channel is choked with “40% pointless babble.”
But these studies are missing the forest for the bulldozer.
Posted in How to Go Social, Social Marketing
August 24, 2009
Is Social Media a Waste of Time?
People have been social at work since mill girls broke the chains that bound them to their looms in Lowell. But it has only been since the advent of simple social media tools, specifically Twitter and Facebook, that sociability has become an existential threat to the factory model of business.
Posted in How to Go Social, Social Marketing
August 5, 2009
What Do You Do When the Old Water Cooler Disappears?
>Our longtime client Fortitech leverages Zeitgeist & Coffee to manage its social media marketing and, after only a couple of weeks, receives kudos from an industry influencer.
Posted in Branding, How to Go Social, Social Marketing, Zeitgeist & Coffee
July 23, 2009
Free Coffee, Anyone?
Media Logic is celebrating the launch of Zeitgeist & Coffee with our very own Social Juice Promotion — the Z&C Social Joe Promo!
Posted in How to Go Social, Social Promotions
July 22, 2009
Social Media Anxiety
“Organizational social anxiety” is keeping companies from joining the conversation and embracing modern marketing.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
July 9, 2009
It’s a Wonderful (Social) Life
If you’re still thinking about social media as nothing but another channel, to quote George Bailey when he was trying to calm his bank’s nervous customers, “look, you’ve got this thing all wrong.”
June 26, 2009
Big Bank Joins the Conversation
We’ve got a big Zeitgeist & Coffee initiative going on for a major financial institution, Bank X. (The name has been changed to protect the innocent.) Although they recognized the growing importance of social media marketing, Bank X was not actively listening to and marketing against the many conversations being had about it, its products and its competitors. So we started by plugging in to all of the chatter.
We analyzed conversation streams from microblogs including Twitter, blogs, message boards, user forums, wikis, social networking sites such as Ning, and MySpace and Facebook (to the extent they are open) and video and photo sharing sites like YouTube and Flickr.