March 22, 2010
Stop the Presses? Forecasting the Fate of Newspapers
Declining circulation… Shrinking ad revenue… Rapidly increasing free online news sources… Are these the harbingers of death for newspapers? Many media speculators would say “yes” – newspapers are dying; while others argue that they’re evolving for the digital age. And what is the fate of newspaper advertising? These are just some of the questions that will be discussed at an upcoming breakfast roundtable hosted by the New York Capital Region Chapter of the American Marketing Association entitled, “Are Newspapers Dead? The Future of Print in a Digital Age.”
The event featuring Media Logic’s Executive VP/Executive CD Ronald Ladouceur as a guest speaker will take place on Thursday, March 25 and is open to both AMA members and nonmembers. Registration is available online.
What do you think? We welcome your thoughts and comments.
The only thing printed newspapers have going for them is the “local” angle. They could do a lot more to provide local/community news and information to every city in their cirulation area. The papers that are doing well are the weeklies – in some cases they are actually growing.