March 18, 2011
Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.
It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays.
But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn?
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.
Posted in Social Marketing, Social Promotions
Tagged brand loyalty, conversation management, department/discount brands, engagement, Facebook, fan feedback, Media Logic Retail Marketing Report, media value, recreation brands, retail marketing, retailers, return on investment, social growth, Social Promotions, specialty apparel brands, specialty hardlines brands, Twitter, user-generated content
March 15, 2011
Even When People are to Blame, the Brand is Responsible
Preventing mistakes like the infamous Chrysler F-bomb
When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go.
Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact.
As a result of the controversy, social media marketing takes a bit of a beating, as well.
March 15, 2011
What is Zeitgeist & Coffee?
As recently as just two years ago we were all okay being marketed to. Passively. And in nothing like real-time.
No longer.
To meet the challenges and take advantage of the incredible communication opportunities now available, Media Logic created Zeitgeist & Coffee, a real-time marketing collaboration and management platform.
March 15, 2011
Social Promotions: What Good Is a Party If the Hostess Isn’t Captivating?
Think of the worst dinner party you’ve ever attended. Maybe the directions you received were bad and you got lost. Maybe the food was terrible. Maybe an obnoxious guest dominated the conversation.
Think of the hostess of that party. It’s likely she wasn’t very good, either.
March 1, 2011
Boomers Turn 65, Companies Discreetly Adapt
As 78 million boomers enter old age and look forward to longer life expectancies, marketers are finding new ways to boost customer engagement with this behemoth group.