February 17, 2011
Cost Plus World Market: A Study in Zen and the Art of Conversation Management
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans.
In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing?
Here’s our analysis.
Posted in Branding, Social Marketing, Social Promotions
Tagged brand engagement, brand experiences, brand value, branding, Cost Plus World Market, customer engagement, customer remarketing, Facebook, Facebook Likers, online shopping, owned media, Social Marketing, Social Promotions, user-generated content
February 15, 2011
Integrating Mobile and Social In-Branch: A Good Investment for Financial Services
During a recent competitive audit for a big investment client, we discovered that now is the time for financial service institution to add social and mobile integration to their in-branch experiences.
February 9, 2011
Super Bowl Plus 60 Hours: What Do We Think About the Ads Now?
Media Logic thought it’d be fun to do a (non- scientific and non-representative) analysis of how social media extended and amplified the Super Bowl ads a couple of days out.
UPDATE: see related article in Advertising Age.
We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to.
Here's what we learned.
February 4, 2011
The Media Logic Retail Marketing Report: January 2011 Update
Discover what retail sectors and social marketing strategies are yielding the greatest growth for retailers on Facebook and Twitter.
Plus, view the complete fan base growth chart for the 100 surveyed retail brands.
February 4, 2011
Retailers: Are You Sitting On Your Assets?
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category… but why?