February 3, 2011
Effective Email Marketing for Fundraising: 3 Keys to Consider
How do you increase giving among alumni and other constituents during the worst economic downturn in a generation? How do you inspire a deeper connection between alumni and their alma mater? How do you connect alumni more effectively to the needs of current students? And how do you do this via email?
January 31, 2011
Mama “Likes” – How Social Media is Influencing Moms’ Purchasing Behavior
There’s been a lot of talk about the power of moms in social media. A recent study by the NPD Group helps to quantify the power of the moms and how they influence and impact retail purchases – and now there’s a new innovation that may take it to the next level.
Posted in Social Marketing
Tagged Facebook, influencers, moms, peer recommendations, social media, social networks
January 27, 2011
Driving Awareness: Cause-Related Community Building for Cornell Cooperative Extension
How do you combine a 100-year celebration with efforts to drive awareness and create community? As part of our work with Cornell Cooperative Extension, Media Logic developed a social marketing program to achieve just these goals.
January 13, 2011
Social Media Helps Bargain Hunters Shop, Save and Share
In the coming year, I will have my eye on the evolution of the retail discount. The traditional coupon clip has been transformed by shopping apps and social media. As an admitted bargain hunter, I’m glad to see deal-seeking become posh again.
With the growing popularity of online social networks, where consumers “like” and follow brands as readily as they do friends and pop stars (see Media Logic’s 2010 Retail Marketing Report), the buying experience has become truly interactive and is likely to grow even more so.