June 29, 2011
Fighting for Acceptance: Social Media and MMA
I’m a huge fan of mixed martial arts. I love everything about it – the competition, the talent, the thrill. And like most MMA junkies living in the great state of New York, I’m waiting with baited breath to be able to attend a live fight in my own home town. But that’s another post for another blog.
Well … maybe not. See, the way I look at it, the controversy surrounding the legalization of MMA in New York is directly related to one thing: its reputation. Or, more specifically: the misinformation that has formed its reputation. And, boys and girls, what do we know about misinformation? It often occurs due to a lack of communication, a lack of awareness. It’s no surprise to me that many people who oppose MMA admittedly don’t actually know that much about it.
Dana White – president of the Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world – knows this all too well. That’s why he spends who-knows-how-many thousands of dollars trying to educate the public on the sport. In his fight to win over New York lawmakers, he’s written opinion pieces in city newspapers, commissioned studies to show how much revenue MMA fights would bring to the state, and done countless interviews with news channels and radio shows. And while he’s educating lawmakers and the public about MMA, he’s doing something else, as a result: a heck of a lot of marketing and promotion for both the sport and his company. Pretty smooth.
But White’s smartest move in this “fan base acquisition” endeavor, without question, was his decision to take UFC social.
Posted in Social Promotions
Tagged Facebook, mixed martial arts, MMA, social media, Twitter, UFC, Ultimate Fighting Championship
June 27, 2011
Smurfette an Unlikely Brand Hero, Though Sweepstakes Still the Biggest Liker Drivers
Eddie Bauer hangs onto its #1 spot, while two other retailers – FYE and PacSun – repeat on Media Logic’s Top 10 Facebook Retailers list for the week ending 6/26.
Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion.
Other retailers luring fans with sweepstakes this week included CVS, Burlington Coat Factory, L.L. Bean and Old Navy. CVS just wrapped up a liker threshold promotion, adding greater than 7% this week for the #2 spot. Burlington Coat Factory placed #3, fueled by its “Brag About It” challenge. And #8 Old Navy surged with an MLB World Series sweepstakes.
L.L. Bean (#4) made our list for the first time with a sweepstakes that promised $100 a day and a grand prize of $5,000. However, after good spring runs, outdoor recreation brands Cabela’s, Bass Pro Shops and Gander Mountain all fell out of the top 10.
Posted in Social Promotions
Tagged eddie bauer, Facebook, FYEGUY, PacSun, retail, Walmart
June 24, 2011
A Facebook Liker Spike of More Than 10% Helps Fashion Retailer Ann Taylor Grow Fan Base by Over 17%
Earlier this month, Ann Taylor’s Facebook page jumped up by more than 10 percent over the 3-day period June 5-8, and in the month since launching a shopping spree contest, Ann Taylor’s liker base has grown more than 17 percent. It will be interesting to see if Ann Taylor can engage its new fans.
June 23, 2011
Media Logic Design Capabilities Help Rewards Program Fulfill Brand Promise
To support the launch of The Ritz Carlton product, Media Logic collaborated with J.P. Morgan and the Marriott Rewards group to develop acquisition and customer marketing materials that align with the higher level of experience and service the affluent target audience has come to expect.
June 21, 2011
Music, Movies and TV Drive Likes For the Week Ending 6/19
FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list. However, this week Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.