Back in January, I wrote my first App Spotlight blog post here on Logical Juice, about Foursquare. Since then it has become one of the most popular apps available across all mobile platforms, and is now only days away from hitting the 1 million registered users mark.
The popularity of the app gave rise to last week’s first annual Foursquare Day, the first globally recognized grass-roots celebration of the power of social media…
And I was lucky enough to have received an invitation to join in the festivities.
Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.
Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.
Who owns social, anyway? It’s the question Pete Blackshaw asks in his insightful 4/12/2010 Ad Age article.
Blackshaw does a wonderful job highlighting the dualities and absurdities (not to mention clichés) that emerge in any discussion of social ownership. I think these dualities emerge because what we have in social is one of those “duck/rabbit” or “vase/face” optical illusions which delight and frustrate us because, although we can see both things easily, our brains won’t allow us to see both at the same time. “It’s a duck! It’s a rabbit! It’s a duck!”
It’s the same with social.
Looking to develop new leads for your business?
Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage?
Are you blogging?
According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found.
So why should you care?
We are conversation-centric in theory… and in practice. We’re using social media to put collaboration and conversation at the core of our business. Are you?
How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization?
Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.
