Advertisers everywhere are prognosticating the future of mobile advertising in modern integrated marketing. In this edition of Conversatiated, Media Logic Account Supervisors Josh Martin and Fred Ulrich share their perspectives on the evolution of mobile advertising in a conversation-centric world.
In early January, Jason Falls wrote a really interesting piece on his blog about the value of social media and its impact on search results. It was intriguing to me as I have the task of managing the paid search efforts on behalf of Media Logic for lead generation purposes. With Google and Microsoft making real-time search (social search) a part of their fruit salad, the effort to be found and its associated value is an ever elusive target. Creating inbound marketing leads via social media content strategies is high on the 2010 agenda. In order to open the doors more swiftly agencies, consultants and internal marketing departments need to assign real value for these efforts.
Why was I so intrigued by Jason’s post?
By now, I’m sure you’ve heard all the “buzz” about Google’s latest announcement. Buzz is Google’s (late) entry into the oversaturated social networking game, predominately ruled by Twitter and Facebook. Buzz is built into Gmail, so once you’re logged into your account, you’re automatically connected to all of your contacts that you email/chat with. You’re then able to post and share your status updates either publicly or privately, check in to a location, and share photos and videos. Basically, Google wants you to think it’s streamlined what all the other social networks (you’re already using) do into one simple and familiar interface.
However, I’m still not convinced.
A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
Social media is more than simply a new way to do marketing. It is a “positively disruptive” force that early adopters have found quickly generates new and more effective ways to organize, operate and communicate.
This is why Media Logic so excited to announce our new social media startup bundles
Z-PacSM for Business and Z-PacSM for Higher Education.
Visit our site for details and pricing.
Our Z-Pac bundles are designed to help the next wave of businesses and institutions take what has been learned about the power of social media by early adopters and put it to work for themselves.
Z-Pac – which bundles Media Logic’s Brand AmpSM and Zeitgeist & CoffeeSM products – is a 3-month learn-by-doing program. The program includes a quick analysis to ensure a brand is conversation-ready; an asset analysis to uncover and optimize any content in-house experts, employees, partners, customers and fans are creating; and a conversation architecture analysis to make sure the brand is able to expose those assets easily.
The real magic comes through implementation of Media Logic’s Zeitgeist & Coffee 2.0 dashboard.
Z&C is web-based tool that makes social media content development and communication management easy and exciting. The Z&C dashboard rationalizes and simplifies the whole social media process. With Z-Pac, Media Logic allows customers to distribute the Z&C dashboard freely to all its key content creators, communications managers and advocates.
Media Logic is offering special pricing on its Z-Pac bundles through 3/31/10.
Moms online are a growing force and dominant presence… Take a look at the surprising facts behind the most influential buying group in America.
