2010 Retail Marketing Report: Fan Base Growth of 100 National Retailers

Retail Social Whitepaper cover imageMedia Logic has just published an extensive study tracking the explosive growth and surprising evolution of social media marketing for retail in the third quarter of 2010:

DOWNLOAD THE WHITEPAPER – The Media Logic 2010 Retail Marketing Report: How Facebook is Opening the Eyes of 100 Brands to the Power of Owned Media Marketing

Between the middle of July 2010 and the end of September 2010, Media Logic surveyed social strategies deployed by 100 national retailers in the United States in the Specialty Apparel, Specialty Hardlines, Department/Discount, and Recreation (Sports/Hobby/Crafts) sectors. We visited the primary corporate or commerce websites, Facebook pages, Twitter feeds and all associated promotional microsites of 100 companies, and the table below organizes the data collected – including actual numbers of the brands’ Facebook Likers and Twitter followers in July and September, as well as their growth during the survey period.

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Company NameSectorFB 7/13FB 9/13FB GrowthT 7/13T 9/13T Growth
Victoria's SecretSpecialty Apparel364240768252540.87
Victoria's Secret PINKSpecialty Apparel494404814501203860.41
H&MSpecialty Apparel364342054276
Kohl'sDepartment/Discount27521826596
Forever XXISpecialty Apparel151391821943730.45
Abercrombie & FitchSpecialty Apparel141514718609470.32
Hollister & CoSpecialty Apparel115560518359380.59
TargetDepartment/Discount151802318205220.20
Wal-MartDepartment/Discount150405816864740.12
American EagleSpecialty Apparel118087216709200.4122999295770.29
Best BuySpecialty Hardlines117570212091050.03
Hot TopicSpecialty Apparel79273911758520.48
AeropostaleSpecialty Apparel67622511093540.6413967182690.31
CoachSpecialty Apparel86952910147120.17
Ralph LaurenSpecialty Apparel992114
J.C. PenneyDepartment/Discount9808347012
Old NavySpecialty Apparel7353028970300.22
Wet SealSpecialty Apparel5703027838830.37
SephoraSpecialty Apparel76830170387887540.26
Gap, TheSpecialty Apparel5931136698190.1332614
Toys 'R' UsSpecialty Hardlines5381596567450.2223259436530.88
Children's PlaceSpecialty Apparel5546036528660.18
VolcomSpecialty Apparel4911566027110.23
WalgreensDepartment/Discount6016789268
Calvin KleinSpecialty Apparel55466328443
Macy*sDepartment/Discount4632795087270.1011096135020.22
Bass Pro ShopsRecreation3255884604990.41568370350.24
Foot LockerSpecialty Apparel2377364153390.753626
Tommy HilfigerSpecialty Apparel4093858130
Urban OutfittersSpecialty Apparel2792163686270.32
DeckersSpecialty Apparel3367363629010.08
Pacific SunwearSpecialty Apparel2984463314530.11
American ApparelSpecialty Apparel2683623012570.12
Cabela'sRecreation1689782918870.73349344130.26
J. CrewSpecialty Apparel26475215263
MarshallsDepartment/Discount2355216521
Lululemon AthleticaSpecialty Apparel1628052075360.27
NordstromDepartment/Discount1613321860820.1537042
BebeSpecialty Apparel18068524103
TJ MaxxDepartment/Discount1707081502240.49
SearsDepartment/Discount1605701636270.02
Party CityDepartment/Discount1552041589130.02182323570.29
Pottery BarnSpecialty Hardlines1384441568660.135213
GymboreeSpecialty Apparel1310321520230.16
Home DepotSpecialty Hardlines1420581508400.06
TimberlandSpecialty Apparel1271321431130.13324540820.26
Banana RepublicSpecialty Apparel1193031430940.20
Build-A-Bear WorkshopRecreation1153021319280.14
Lowe'sSpecialty Hardlines1202301258360.05
Nine WestSpecialty Apparel916441162590.27239226640.11
Cost Plus World MarketSpecialty Hardlines1107701159160.05
StaplesDepartment/Discount1038031121540.0834785535390.54
Michael's CraftsRecreation235671075113.56878
Buckle, TheSpecialty Apparel826681019780.23
Kenneth ColeSpecialty Apparel43057933461.17376052770.40
PaylessSpecialty Apparel57526912170.59
Lane BryantSpecialty Apparel885735905
ZumiezSpecialty Apparel60612870760.444358
Fashion BugSpecialty Apparel83011356
Pottery Barn KidsSpecialty Hardlines60999786580.29
BCBGSpecialty Apparel78091122817
Famous FootwearSpecialty Apparel718093914
New York & CoSpecialty Apparel30798654551.13
DSWSpecialty Apparel6358113038
Ann TaylorSpecialty Apparel55712628700.13
TalbotsSpecialty Apparel41207614000.49
Ulta BeautySpecialty Apparel6119212975
Crate & BarrellSpecialty Hardlines599413690
Dress BarnSpecialty Apparel26623589151.21222426650.20
Gilly HicksSpecialty Apparel39271542560.38
Kirkland'sSpecialty Hardlines38376440500.15
JoAnn FabricsRecreation32892421310.28264829920.13
Pier OneSpecialty Hardlines31415416540.33
BloomingdalesDepartment/Discount4109213683
Lee JeansSpecialty Apparel23506272140.16
AC Moore Arts & CraftsRecreation22786271970.19205923470.14
Wrangler JeansSpecialty Apparel17337252860.46
L.L.BeanRecreation19358252460.3065915361.33
Sur La tableSpecialty Hardlines234625208
Williams-SonomaSpecialty Hardlines199924358
CVSDepartment/Discount12761190900.506257110120.76
BJ's Wholesale ClubDepartment/Discount14720178630.211835572.04
CatoSpecialty Apparel13160155040.18
Lucy ActivewearSpecialty Apparel13421146110.09
Chico'sSpecialty Apparel11316141550.25
RossDepartment/Discount9786112740.15
CacheSpecialty Apparel608172750.20
Limited TooSpecialty Apparel634766100.04
MikasaSpecialty Hardlines6227148
Casual MaleSpecialty Apparel568559270.04
Eastern Mountain SportsRecreation348048740.40296233330.13
Bob's StoresSpecialty Apparel265732870.243334120.24
Burlington Coat FactoryDepartment/Discount129215120.17
OneidaSpecialty Hardlines184622112.40
Jones New YorkSpecialty Apparel30440.47
Bed Bath & BeyondSpecialty Hardlines
Office MaxDepartment/Discount5157
Jos. A. Bank ClothiersSpecialty Apparel543
J.JillSpecialty Apparel2255601.49
Dick's Sporting GoodsRecreation11519118410.03

Media Logic’s retail social survey was conducted from 7/13/2010 to 9/13/2010, and supplemented by several sources including a table published by Retail Geeks. Comparative growth data is not available for 30 retailers who were added to the survey in September.

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