Careening out of the canyon of confusion that was 2010 we come face-to-face with an alien marketing landscape of “owned media,” “geo-location” and “real-time.” What do these strange terms mean? What do they demand of marketers in retail? Are we facing another year of social media-driven craziness?
To calm everybody down, we enlisted a few of the youngest Media Logicians to help us with our predictions for retail marketing in 2011 (see our predictions in plain text below).
There’ll be no more social media strategies for you, missy
Anybody with a conversion fetish will be asked to leave
Big box retailers will make friends with phones
Media will stop costing money and start making money
Interactive promotions will escape the Facebook tab
Goodbye social media cowboy
AdweekMedia’s 2011 list of “Agencies of the Year” will not include a single traditional advertising agency