November 30, 2009
Social Media and the Seasonal Spending Spree
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic’s Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9‘s Britt Godshalk.
Posted in Emerging Media, Social Marketing
Tagged black friday, Capital News 9, holiday shopping, networks, retail, social media