May 26, 2010
Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this two-part series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…
Stay tuned for Part 2 of this series, when Josh and Fred discuss the challenges and opportunities for companies trying to engage both individuals and communities in conversations about brands.
Posted in Social Marketing
Tagged authority, b2b social media strategy, brand advocates, brand building, brand communities, communities, community-building, Individualism, social media, social media as a marketing tool, social networks
I appreciate this dialogue and passionately feel it deserves more attention and further research. I am intrigued by motives of individuals using the programs. Thank you for this post. I hope to hear more related to this topic.