September 2, 2009
Twitter Bubble Trouble?
If you’re old enough to remember the heady days of the dot.com bubble (b.1998 – d.2001 RIP), you can be forgiven for not jumping too quickly on the “Twitter is the revolution” bandwagon.
Now that Twitter has passed its “gee wiz” moment, pages of pixels are being devoted to contrarian points of view – studies that show, for example, that the Twitter channel is choked with “40% pointless babble.”
But these studies are missing the forest for the bulldozer.
By way of analogy, I am sure many downtown department store owners in the 1920s saw the automobile as just an evolution of the trolley. Nothing radical. Just another way to get customers into the city. And not even a very good one. “Where are they going to park?”
Whoops.
I’d bet more than a few of those owners disparaged cars, “they’re not reliable and studies show they are being used for 40% pointless travel.”
To paraphrase my colleague Patrick Boegel, “revolutions have a way of sneaking up on you.”
Posted in How to Go Social, Social Marketing