October 15, 2009
Z&C Poll: Pepsi iPhone App — Major Mishap or Non-Issue?
Pepsi sure has stirred up a storm with its ‘AMP UP Before You Score’ iPhone App. Bloggers are all over it, accusing the makers of a kind of casual sexism we haven’t seen in decades. Defenders suggest that since women were involved in the concept and development of the App, there’s nothing to see here.
Tell us what you think. See what others think.
Take the Z&C Poll.
And be sure and come back and give us a quick comment.
Posted in Social Marketing, Zeitgeist & Coffee
Tagged blogging, branding, conversations, iPhone, mobile apps, Pepsi, Zeitgeist & Coffee